Lowered Prices Make Sears Top Shopping Destination This Weekend As "Budget Relief Price Drop" Program Continues



    TORONTO, Feb. 13 /CNW/ - Sears Canada Inc. (TSX: SCC) announces the
continuation of its "Budget Relief Price Drop" program leading into the
Valentine's Day weekend. Gold jewellery at 60% off as a Saturday morning
special is just one example of the high quality merchandise at deep discounts
that Sears is offering to customers this weekend.
    "Now more than ever, consumers are looking to retailers to provide price
leadership as a way to help them respond to their changing budgets," said Dene
Rogers, President and Chief Executive Officer, Sears Canada Inc. "Our 'Budget
Relief Price Drop' program reflects our commitment to offering our customers
their favourite private and national brands at prices lower than even our
normal sale prices and our research shows that customers appreciate our
efforts."
    Sears introduced the "Budget Relief Price Drop" program in the final
months of 2008 to respond to Canadians looking for ways to get more value for
their dollar. The program provides lower prices on a great selection of
merchandise aimed to demonstrate to customers that they are getting the best
prices for apparel and home products without having to lower their standards
of quality. With consumer confidence remaining low and the difficult economic
situation continuing into the first quarter, Sears "Budget Relief Price Drop"
is certain to be welcomed back by consumers looking to stretch their household
budgets in 2009.
    The Budget Relief Price Drop promotion for this weekend includes the
following items:

    
    Timed special of 60% off all reg. priced gold jewellery (Sat. morning
    from 8 - 11) featuring 14K white and yellow gold earrings starting
    at $28.00

    Lagostina Novara Cookware                      $159.99, Reg. $399.99
    Lagostina Commerciale CWS Cookware             $319.99, Reg. $799.99

    Heritage 28cm Skillet or Open Stir Fry Pan     $29.99, Reg. $59.99

    World's Greatest 17' 5-1 ladder                $111.99, Reg. $279.99

    Sears-o-pedic Xavier Sleep Set                 $799.98, Reg. $1,599.99

    Siscoe 6pc Room at a Price                     $999.96, Reg. $1,549.96

    Men's Nevada Fit Jeans                         $23.99, Reg. $39.99
    Women's Nevada Fit Jeans                       $23.99, Reg. $39.99
    Jessica Ruffle Fooler Top                      $23.99, Reg. $39.99
    Nevada Striped Fooler Top                      $29.99, Reg. $49.99
    

    60% Off All Regular Priced Atlantic & Airway Open Stock Luggage

    With respect to prices at other retailers operating in Canada, Sears
reminds customers of its Price Match Guarantee, which states that the Company
will match any advertised price in Canada. Customers can find additional
information and details at their local Sears store.

    This release contains statements that are forward-looking. Actual results
or events may differ materially from those forecasted in this release because
of the risks and uncertainties associated with Sears Canada's business and the
general economic environment.

    Sears Canada is a multi-channel retailer with a network of 198 corporate
stores, 187 dealer stores, 44 home improvement showrooms, over 1,850 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: Contact for Media: Vincent Power, Sears Canada,
Corporate Communications, (416) 941-4422, vpower@sears.ca


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