LoveSac Crosses the Border, eh!



    Starting September 10th, 2007, LoveSac.com Will Offer Shipping Service To
Customers In Canada

    STAMFORD, CONN., September 10 /CNW/ - It has been a long time coming, and
much anticipated by the loyal fans of Sac from the great white north who have
heretofore missed out on that authentic LoveSac feeling. Beginning September
10th, 2007, customers who want their Oversized Sac, Sactionals changeable
furniture, or original LoveSac Saccessory shipped to Canada will be able to do
so exclusively at www.lovesac.com via FedEx ground service. This is LoveSac's
first entry into international shipping direct to consumer and thus begins the
inevitable takeover of media rooms worldwide. LoveSac Alternative Furniture
Co. now ships to Canada.

    LoveSac has a strange underground following, having been featured on sets
of numerous TV shows, in celebrity homes, and in movies. But having never used
traditional advertising, it has grown by the merits of its products and brand,
focused on delivering the ultimate in practical and unique media room and TV
room furniture. LoveSac's entrepreneurial founder, Shawn D. Nelson, gained
notoriety after winning $1,000,000 on national TV as the last man standing on
Richard Branson's 2005 Fox reality TV hit, the Rebel Billionaire.

    LoveSac is not just another furniture retailer, or brand of bland
designs. Each core LoveSac product is a legitimate furniture invention, with
patents to prove it. The "Sacs" that made LoveSac famous, put simply, are
massively oversized bean bags filled with chopped Durafoam instead of styrene
beads, and comes with a two-lifetime guarantee never to go flat, or break. The
Durafoam is recycled from new sofa foam tailings, and is far more comfortable
and resilient than bean bag beans--more like a gigantic pillow, than a stiff
bean bag. LoveSac's latest invention, the Sactionals, is a cross between
upholstery and Legos. With lifetime guaranteed wood frames upholstered in foam
and fabric, Sactionals consist of 2 simple pieces, "Bases" and "Sides," that
can be combined in any quantity in any configuration imaginable to build any
furniture desired--no tools necessary. Chairs, sofas, chaises, ottomans, and
of course, limitless sectionals are possible using only these two pieces.
Sactionals pieces' patented dimensional relationship allow for this uncanny
and limitless modularity, where, even in strange configurations, like the
"Twister," the "Play Pen," or the "Guest Rest," all of the pieces line up
perfectly, and snap together with ease using the simple, patented hardware
included--much like Legos. Once connected, they are rock solid. Sactionals
inventor, Shawn D., believes that Sactionals will become, "The practical,
'default' furniture for the American TV room. It just makes so much sense in
so many ways." he says about the washable, changeable, modular nature of this
superbly comfortable furniture.

    The best part about Sactionals is not just their amazing modularity, but
the fact that they have totally machine-washable, changeable covers. These
covers are tailor-fit, fastening underneath the pieces, allowing them to be
invisibly removable, for a smooth, upholstered look--unlike cheap slip-cover
sofas. Sactionals are reasonably priced. A Sactionals sofa (one Base with four
Sides--where Sides act as the back pieces also, and Bases include the seat and
back cushions) retails for as little as $600 in Khaki. With more expensive
covers added, furniture shoppers may choose to pay as much as $1400 for the
same sofa, with faux fur covers. Covers come ready to take home in many
fabrics, from micro-fiber to cotton twill, with hundreds of other fabric
choices available in just 3 weeks by custom order.

    LoveSac's roots trace back to 1995, when Nelson was just 18 years old,
built a seven foot Sac full of foam as a joke. The company has since grown
like a weed out of his family's basement onto the national retail scene in an
organic way. With only 20 "LoveSac Life" U.S. retail locations (one in
Austrailia), LoveSac is just large enough to offer serious quality and
selection in its product line, but small enough to offer truly original
products to those savvy enough brand their living spaces with this up and
coming quirky leader in alternative furniture, "LoveSac."




For further information:

For further information: Media: LoveSac Jon Levy, 203-353-3349 Ext. 107
levy@lovesac.com

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