RICHMOND, B.C., Feb. 7 /CNW/ - This year Boston Pizza is making it easy
for pizza enthusiasts to spread their love across the entire nation.
Exclusively on Valentine's Day, Canadians can enjoy a heart-shaped
pizza while supporting the Boston Pizza Foundation as one dollar from
the sale of each pizza will go directly to a great cause.
"By simply enjoying a delicious heart-shaped pizza on Valentine's Day
our guests will help the Boston Pizza Foundation support a number of
charities benefiting kids and families across Canada," says Cheryl
Treliving, executive director of the Boston Pizza Foundation.
"Canadians have opened their hearts to the Boston Pizza Foundation on
Valentine's Day for almost 20 years and the money we raise is a
testament to the generous spirit of Canadians from coast-to-coast."
For 2011 Boston Pizza has introduced a new way to support the foundation
- for the first time Canadians can 'finger cook' a heart-shaped pizza
and give back from the comfort of their own home through Boston Pizza's
online take-out and delivery service. Heart-shaped pizzas are
available in individual, small and medium size and can be ordered for
dine-in, take out or delivery in any of Boston Pizza's gourmet and create-your-own pizza varieties.
Boston Pizza expects to make more than 50,000 heart-shaped pizzas on
"With Valentine's Day falling on a Monday this year, we expect to see
families enjoying heart-shaped pizzas in our restaurants as well as at
home," explains Treliving. "You can also order online at bostonpizza.com and even have a heart-shaped pizza delivered to your sweetheart at the
office for lunch."
Beginning in January, Boston Pizza guests can also purchase red paper
hearts for a $1 donation or a pink paper heart for $5 and write a
Valentine message to someone special. Paper hearts are available at
all Boston Pizza restaurants across Canada. All donations collected
from paper hearts go directly to the Boston Pizza Foundation.
About the Boston Pizza Foundation
The Boston Pizza Foundation raises funds for many charities across
Canada, including Kids Help Phone, Juvenile Diabetes Research
Foundation and the Heart and Stroke Foundation of Canada. Since its
inception in 1990, the Boston Pizza Foundation has raised more than
$10.5 million through various fundraising initiatives, the money raised
supports local, national, and global non-profit organizations, all of
which directly improve the health and well-being of children and
About Boston Pizza
Boston Pizza International Inc. is Canada's No. 1 casual dining brand
with more than 340 restaurants in Canada. Annually, Boston Pizza serves
more than 40 million guests. The company has been recognized as one of
Canada's 50 Best Managed Companies and was named one of Canada's 10
Most Admired Corporate Cultures by Waterstone Human Capital for 2007
and 2008. Boston Pizza International Inc. is located in Richmond, B.C.
and has regional offices in Mississauga, Ontario and Laval, Quebec. For
more information visit www.bostonpizza.com.
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SOURCE BOSTON PIZZA FOUNDATION
For further information:
For more information or to arrange an interview with a local Boston Pizza franchisee or Boston Pizza executive, please contact:
Beatrice Bastedo/Katy James
Trillium Corporate Communications Inc.
(416) 322-3030 ext. 231 / 232
email@example.com / firstname.lastname@example.org