Love is in the air and so is the scent of pizza - Boston Pizza's Annual Valentine's Day Fundraiser aims to raise $550,000

RICHMOND, B.C., Feb. 7 /CNW/ - This year Boston Pizza is making it easy for pizza enthusiasts to spread their love across the entire nation.  Exclusively on Valentine's Day, Canadians can enjoy a heart-shaped pizza while supporting the Boston Pizza Foundation as one dollar from the sale of each pizza will go directly to a great cause.

"By simply enjoying a delicious heart-shaped pizza on Valentine's Day our guests will help the Boston Pizza Foundation support a number of charities benefiting kids and families across Canada," says Cheryl Treliving, executive director of the Boston Pizza Foundation. "Canadians have opened their hearts to the Boston Pizza Foundation on Valentine's Day for almost 20 years and the money we raise is a testament to the generous spirit of Canadians from coast-to-coast."

For 2011 Boston Pizza has introduced a new way to support the foundation - for the first time Canadians can 'finger cook' a heart-shaped pizza and give back from the comfort of their own home through Boston Pizza's online take-out and delivery service.  Heart-shaped pizzas are available in individual, small and medium size and can be ordered for dine-in, take out or delivery in any of Boston Pizza's gourmet and create-your-own pizza varieties.  Boston Pizza expects to make more than 50,000 heart-shaped pizzas on Valentine's Day.

"With Valentine's Day falling on a Monday this year, we expect to see families enjoying heart-shaped pizzas in our restaurants as well as at home," explains Treliving.  "You can also order online at bostonpizza.com and even have a heart-shaped pizza delivered to your sweetheart at the office for lunch."

Beginning in January, Boston Pizza guests can also purchase red paper hearts for a $1 donation or a pink paper heart for $5 and write a Valentine message to someone special.  Paper hearts are available at all Boston Pizza restaurants across Canada. All donations collected from paper hearts go directly to the Boston Pizza Foundation. 

About the Boston Pizza Foundation
The Boston Pizza Foundation raises funds for many charities across Canada, including Kids Help Phone, Juvenile Diabetes Research Foundation and the Heart and Stroke Foundation of Canada. Since its inception in 1990, the Boston Pizza Foundation has raised more than $10.5 million through various fundraising initiatives, the money raised supports local, national, and global non-profit organizations, all of which directly improve the health and well-being of children and families.

About Boston Pizza
Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada's 50 Best Managed Companies and was named one of Canada's 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit www.bostonpizza.com.  

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE BOSTON PIZZA FOUNDATION

For further information:

For more information or to arrange an interview with a local Boston Pizza franchisee or Boston Pizza executive, please contact:

Beatrice Bastedo/Katy James
Trillium Corporate Communications Inc.
(416) 322-3030 ext. 231 / 232
beatrice@trilliumpr.com / katy@trilliumpr.com

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BOSTON PIZZA FOUNDATION

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