Louis Garneau Announces Sponsorship of Rock Racing



    SAINT-AUGUSTIN-DE-DESMAURES, QC, Feb. 13 /CNW Telbec/ - Louis Garneau
will be the official helmet, shoe, and optic sponsor of the Rock Racing
Professional Men's Team. Rock Racing's rosters includes riders who have won
stages at all three of cycling's "Grand Tours" - the Tour de France, the Giro
d'Italia and the Vuelta a Espana - as well as multiple national championships.
Through this partnership, Louis Garneau will be able to leverage its most
recent innovations including the Diamond and Superleggera helmets as well as
the CFS-150 (Custom Fit System) shoes, but also allows Garneau to solicit
feedback from some of the world's top riders in order to future develop the
Louis Garneau line.
    "With two sponsored teams participating in the Tour of California,
including Rock Racing and Team Type, we have increased involvement the largest
cycling event in America through supporting athletes. This philosophy is
intrinsic to Louis Garneau. We work with pro-athletes to develop products
knowing that if our gear survives the demands of hardcore competitors then it
is suitable for a plethora of athletes of all levels." says Pierre Perron,
International Marketing Director.
    The pro team will be geared in up in some of the most technological and
innovative shoes, optics, and helmets available including:

    CFS-150 Shoes- Experienced athletes require precision and perfection in
every piece of cycling gear, and all athletes understand the value of
convenience and the importance of adapting to insoles, socks, and
physiological changes. That is why, Louis Garneau is proud to introduce its
unique Custom Fit System (CFS-150) that will allow the individual to heat mold
the thermo membrane integrated upper panel, resulting in an optimal custom
fit, greater power transfer, and amazing comfort (patent pending). What's
more, the shoe can be repetitively molded using merely a conventional oven.

    Diamond Helmet- The Diamond represents our greatest achievement in
helmets. At 285 grams and 40 vents, we have designed a helmet to outperform
the competition. The patented Super MSB technology consists of a monocoque
base in the shape of a ring and two internal bridges. This technology replaces
the commonly used internal cages and provides less shattering on impact, more
vents, smaller walls on the side, and less touching of the head. In other
words, this helmet is the pinnacle of helmet safety and conformability.

    Superleggera Helmet- Our designers call the Superleggera, the pinnacle of
TT helmet evolution. The Superleggera once again pushes the limits of
performance through the study of laminar airflow, weight reduction, and
redistribution of weight to allow a longer aero position. Through recent
windtunnel testing at the Colorado Premier Training Center in Fort Collin,
Colorado, it was confirmed that when coupled with the new ventilated
windscreen, the Superleggera helmet is the fastest Time Trial helmet
available.

    Filter Optics- The Filter Optics are designed for high performance. With
8-curve photosensitive BIOCHROMIK lenses, these optics have photosensitive
lenses that automatically change according to the natural light intensity.
Ventilated lenses and sides minimize fogging and keep your eyes dry. The TR-90
nylon frames are impact resistant, lightweight, and flexible in a wide variety
of temperatures. Polycarbonate lenses is known to be more resistant to high
speed impact and shatterproof. The lenses are also 53% lighter than glass and
coated for scratch resistance.

    Atma Optics- The Atma Optics have an open frame for enhanced vertical and
peripheral visibility and excellent lateral protection. With 8-curve
photosensitive BIOCHROMIK lenses, these optics have photosensitive lenses that
automatically change according to the natural light intensity. The TR-90 nylon
frames are impact resistant, lightweight, and flexible in a wide variety of
temperatures. An adjustable bridge with a rubber padding allows for better
positioning, comfort, and reduces slipping even during the most intense rides.

    Pipeline Optics- The fashionable optics for the fashionable team. Still
high resistance to impact and scratches, enhanced eye coverage and protection,
and 100% UV 400 protection.

    About Louis Garneau
    -------------------

    For over 25 years, Louis Garneau has been producing and patenting the
leading apparel, helmets, shoes, accessories, and frames for cycling and
triathlon. Garneau's technical products push the limits of excellence and
performance. With distribution in over 36 countries, Louis Garneau is a leader
in its industry. Louis Garneau continues to support the cycling community. For
more information, please visit www.louisgarneau.com.




For further information:

For further information: Karine Boivin, Communications Coordinator,
Louis Garneau inc., (418) 878-4135, Fax: (418) 878-4335,
kboivin@louisgarneau.com

Organization Profile

LOUIS GARNEAU SPORTS INC.

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890