Former President of McCann Erickson's Flagship NY office to Lead Future
Mission and Growth for the Agency
NEW YORK, Aug. 18 /CNW/ - In a major initiative to enhance its
leading-edge integrated creative and strategic offering to clients, Richard
Kirshenbaum and Jon Bond, co-chairman, announced today the appointment of Lori
Senecal as President, CEO and Partner of the rebranded agency kirshenbaum bond
senecal + partners.
The agency has grown more than 300% over the past five years, to over
$700 million in billings and 300 employees in the New York operation. As CEO,
Senecal will take over day-to-day leadership of the agency and become a member
of the board of directors.
"Lori has an outstanding reputation for creativity, innovation, and
thought leadership which has always been our agency's foundation," said
Richard Kirshenbaum, co-chairman. "She is an outstanding executive that we are
proud to have lead our agency. We have been privileged to have many talented
executives within our organization, but Lori is the first person that we felt
would truly enhance our reputation as a named partner on our masthead."
"The combination of Lori's fresh, innovative leadership with the
financial backing of MDC Partners gives us all the resources we need to reach
our entrepreneurial goal of defining the agency of the future," commented Jon
"I have always thrived on being a change agent. A true entrepreneurial
opportunity was the next logical step. The integrated assets of the
kirshenbaum bond senecal + partners group, its innovative DNA and aggressive
ambition for revolution make this the ideal opportunity," said Senecal.
She continued, "In today's environment Higher Value Creativity is
required to move both the consumer and the business needle. The goal is to
create work with enduring value that becomes a tangible asset for clients and
a higher value engagement experience for consumers. Having pioneered the
original integrated model, kirshenbaum bond senecal + partners is perfectly
poised, with its innovative integrated assets and wealth of talent to continue
to invent and grow."
Lori Senecal comes to kirshenbaum bond senecal + partners from McCann
Erickson where she was President of the flagship New York office. Prior to
earning that post, she pioneered new approaches and practices at McCann
Worldgroup, holding top leadership positions in the areas of strategic
planning, innovation and account leadership. Her previous titles include
Global Chief Innovation Officer and Global Director of Content Integration for
McCann Worldgroup. In 2003 she conceived of and launched TAG Ideation, a
young-adult marketing specialist unit. Lori brings extensive multinational
account expertise and a thorough knowledge of data analytics, having held
posts such as Worldwide account director for Coca-Cola, and has worked with
such notable brands as Sprint, Xbox, Molson, Nestle, Nabisco, InBev, Weight
Watcher's, Staples, Applebee's, and others.
About kirshenbaum bond senecal + partners
kirshenbaum bond senecal + partners is a leading integrated creative
advertising and marketing services organization with $700 million in billings
and 300 employees located in New York.
Our dedication is to provide High Value Creativity that drives financial
performance for our clients. The members of the kirshenbaum bond senecal +
partners group include: kirshenbaum bond senecal advertsing, Dotglu, LIME
Public Relations + Promotion , The Media Kitchen, Open Mind Strategy, Company
C and Varick Media Management. The clients of the group: include BMW,
Berkshire Hathaway/NetJets, Cablevision, Diageo, Delta, HomeGoods, KAO Brands
(Jergens, Biore, Ban, John Frieda, Curel), Mohegan Sun, Panasonic, Starz
Entertainment and Weight Watchers among others.
kirshenbaum bond senecal + partners is a member of the MDC Partners
About MDC Partners Inc.
MDC Partners is a leading provider of marketing communications solutions
and services to clients in North America, Europe and Latin America. Through
its partnership of entrepreneurial firms it provides advertising, specialized
communications and consulting services to leading brands. MDC Partners'
philosophy emphasizes the utilization of strategy and creativity to drive
growth for its clients. "MDC Partners is The Place Where Great Talent Lives".
MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol
"MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
For further information:
For further information: Katie Kempner, VP, Director of Corporate
Communications, (305) 646-7366, email@example.com