Lolë is celebrating the launch of its 2012 Spring/Summer collection with
a fun and interactive Facebook contest: Lolë fans can tag their names
on their favourite look and be entered for a chance to win the item!
MONTREAL, Feb. 15, 2012 /CNW/ - The online launch of Lolë's 2012
Spring/Summer Collection was announced this week, and the unveiling
includes a Facebook Page makeover that will significantly enhance
friend interaction while spreading the brand's lifestyle philosophy of
'Live Out Loud Every day' even further.
Lolë's 'like us and tag yourself' contest will feature a different look each week for four weeks from the
new collection -- each look representing a different activity, such as
yoga, swim or travel. From the Lolë Facebook page, fans will be able to tag themselves on their favourite item and be
entered into a weekly draw for a chance to win the most coveted looks!
"Facebook is a very important part of our online community. We upgraded
our entire website last October to improve the direct interaction with
our Lolë friends. A new Facebook platform was the natural next step to
connecting this wonderful community with our lifestyle philosophy,"
said Pierre-Louis Lacoste, Internet and Corporate Affairs Director at
Lolë. "The "like us and tag yourself" contest gives our friends the opportunity to interact with us through
social media, and add even more Lolë to their wardrobe."
The Spring/Summer Collection, designed by Stephanie Noël in
collaboration with Andy Thê-Anh, is inspired by the same bright colours
and unique styles that define Lolë's signature look. The exciting new
collection will help active women transition throughout their day: from
the yoga studio to dinner with friends, from golf or tennis lessons to
the spa, and from the office to a spontaneous urban fitness session at
the park. Starting today until the end of March, visitors to www.lolewomen.com will be able to discover new versatile styles for their wardrobe.
Nathalie Binda, VP Marketing for Lolë, remarked: "Our web presence is
essential to the Lolë brand and community. The way our consumers
interact, shop, learn, discover… is all completely linked on the
internet. Our main goal is to share our passions and products with the
largest possible network of Lolë friends worldwide."
Active women who are always on the go can now take Lolë with them by
logging on to Lolë's new Facebook Page (www.facebook.com/lolewomen), where they can keep up with the latest blog posts, podcasts and
meet-ups, connect with Lolë friends, or shop specially selected items.
Lolë is always open for shopping 24/7/365 at www.lolewomen.com, and Lolë's newsletter lets subscribers be the first to learn about
Lolë news and collection releases to the online store.
At Lolë, we believe that well-being is a state of mind that comes from
living, loving and moving in harmony with yourself and others. Lolë is
all about living out loud every day. We create a wide range of
innovative, functional and feminine clothing for active, urban women.
We promote well-being through a fun and healthy lifestyle. We share the
dream of inspiring other women to move with us. Lolë clothing is
available at over 1,000 outlets in North America and at Lolë Ateliers
in Canada and Europe. Visit us at www.lolewomen.com or www.facebook.com/lolewomen.
Image with caption: "Between February 15th and March 14th, 2012 tag yourself on your favourite item and you could win it! (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20120215_C4357_PHOTO_EN_10110.jpg
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