Lolë launches new Spring/Summer Collection with Facebook 'like us and tag yourself' contest

Lolë is celebrating the launch of its 2012 Spring/Summer collection with a fun and interactive Facebook contest: Lolë fans can tag their names on their favourite look and be entered for a chance to win the item!

MONTREAL, Feb. 15, 2012 /CNW/ - The online launch of Lolë's 2012 Spring/Summer Collection was announced this week, and the unveiling includes a Facebook Page makeover that will significantly enhance friend interaction while spreading the brand's lifestyle philosophy of 'Live Out Loud Every day' even further.

Lolë's 'like us and tag yourself' contest will feature a different look each week for four weeks from the new collection -- each look representing a different activity, such as yoga, swim or travel. From the Lolë Facebook page, fans will be able to tag themselves on their favourite item and be entered into a weekly draw for a chance to win the most coveted looks!

"Facebook is a very important part of our online community. We upgraded our entire website last October to improve the direct interaction with our Lolë friends. A new Facebook platform was the natural next step to connecting this wonderful community with our lifestyle philosophy," said Pierre-Louis Lacoste, Internet and Corporate Affairs Director at Lolë. "The "like us and tag yourself" contest gives our friends the opportunity to interact with us through social media, and add even more Lolë to their wardrobe."

The Spring/Summer Collection, designed by Stephanie Noël in collaboration with Andy Thê-Anh, is inspired by the same bright colours and unique styles that define Lolë's signature look. The exciting new collection will help active women transition throughout their day: from the yoga studio to dinner with friends, from golf or tennis lessons to the spa, and from the office to a spontaneous urban fitness session at the park. Starting today until the end of March, visitors to www.lolewomen.com will be able to discover new versatile styles for their wardrobe.

Nathalie Binda, VP Marketing for Lolë, remarked: "Our web presence is essential to the Lolë brand and community. The way our consumers interact, shop, learn, discover… is all completely linked on the internet. Our main goal is to share our passions and products with the largest possible network of Lolë friends worldwide."

Active women who are always on the go can now take Lolë with them by logging on to Lolë's new Facebook Page (www.facebook.com/lolewomen), where they can keep up with the latest blog posts, podcasts and meet-ups, connect with Lolë friends, or shop specially selected items. Lolë is always open for shopping 24/7/365 at www.lolewomen.com, and Lolë's newsletter lets subscribers be the first to learn about Lolë news and collection releases to the online store.

About Lolë

At Lolë, we believe that well-being is a state of mind that comes from living, loving and moving in harmony with yourself and others. Lolë is all about living out loud every day. We create a wide range of innovative, functional and feminine clothing for active, urban women. We promote well-being through a fun and healthy lifestyle. We share the dream of inspiring other women to move with us. Lolë clothing is available at over 1,000 outlets in North America and at Lolë Ateliers in Canada and Europe. Visit us at www.lolewomen.com or www.facebook.com/lolewomen.

Image with caption: "Between February 15th and March 14th, 2012 tag yourself on your favourite item and you could win it! (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20120215_C4357_PHOTO_EN_10110.jpg

SOURCE LOLE

For further information:

Talvi Kuld
Arts & Communications
tkuld@artscom.ca
416.966.3421 x204

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