BRAMPTON, ON, Oct. 13, 2011 /CNW/ - The President's Choice® brand unveils its new black label line of products - a collection of
exceptional fine foods sourced from around the world. In stores now,
the black label line offers an epicurean adventure for people who are
passionate about food and seek the ultimate culinary inspiration and
experiences, without paying specialty store prices. The line features
products of rich artisanal provenance and amazing flavours.
The President's Choice® black label line offers time-starved customers the chance to source all
of their culinary needs, from basic daily groceries to fine foods, in
one place. The line is comprised of more than 200 unique items
including baking ingredients, confectionary items, spreads and
dressings, marinades, pastas, sauces, baked goods, oils and vinegars,
aromatic spice blends and more.
The products can be found at 140 select Loblaw banner grocery stores,
with prices ranging from $1.99 up to $24.99 for a few select items,
enabling customers to feel comfortable stepping outside of their
culinary comfort zone and try something new.
"Like all offerings from the President's Choice® brand, the black label line of products is made with an uncompromising
passion for food," says Maria Charvat, Vice-President, Product
Development, Loblaw Companies Limited. "We've gone the extra mile to
source products with uniquely intriguing stories and ingredients with
distinct artisanal provenance to enable our customers to transform
meals into masterpieces."
The PC® black label line of products offers customers a chance to treat
themselves deliciously with items such as President's Choice® black label Cherry Shiraz Wine Jelly, made in small batches on a family-owned vineyard in Israel, or North
African-inspired President's Choice® black label Chermoula Bell Pepper Spread and Marinade. Tastebuds can also be pampered by President's Choice® black label Fiorelli Pasta, an exquisitely shaped offering made with a single origin Italian durum
wheat and pure spring water.
Other products that are right on trend include President's Choice® black label Bacon Marmalade, the flavour-enhancing President's Choice® black label Taste # 5 Umami Paste, an unbelievable range of oils, from Hickory-smoked to La Farigoule, a Ginger-spiced Chocolate Sauce, a trio of Canadian Regional Jams, Fleur de Sel Caramels and much, much more.
The line of products is a feast for the eyes as well, featuring sleek
black packaging and stunning sepia-toned photography taken around the
world and captured exclusively for the line by famed photographer
Michael Mahovlich. Standout in-store displays also include recipes,
anecdotes and suggested applications demonstrating the versatility of
the line. For further information on product availability and even more
ways to create memorable meals with PC® black label products, visit pc.ca/blacklabel as of early October.
About Loblaw Companies Limited:
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 136,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no
name® and Joe Fresh® brands. In addition, the Company makes available
to consumers President's Choice® Financial® services and offers the PC® points loyalty program.
SOURCE Loblaw Companies Limited
For further information:
For more information, interview requests or high-res photography, please contact:
Michelle Easton, rock-it promotions, inc., at email@example.com or 416.656.0707 ext. 103
Debra Goldblatt, rock-it promotions, inc., at firstname.lastname@example.org or 416.656.0707 ext. 101
Loblaw Companies Limited Public Relations at PR@loblaw.ca.