Loblaw Companies Ltd. and President's Choice(R) Children's Charity Hit Milestone Mark



    In 2006 $3 million in grants awarded in Ontario, making the lives of
    physically or developmentally challenged children and their families a
    little easier

    TORONTO, March 6 /CNW/ - President's Choice(R) Children's Charity (PCCC)
and Loblaw Companies Ltd. start 2007 off having reached the $3-million mark in
granting direct financial assistance to children with developmental or
physical disabilities and their families living in Ontario. This milestone
brings the charity's overall grant level to more than $21 million since its
inception and the number of families reached to more than 4,200 across Canada,
making PCCC one of the largest corporate charities in the country.
    "This is a significant milestone for President's Choice(R) Children's
Charity," says Galen G. Weston, Executive Chairman of Loblaw Companies Ltd.
and Chairman of PCCC. "We want our stores to be actively engaged in every
community in which we are located. We are committed to continuing this vision
and we look forward to the day when every province reaches the $3-million
mark."
    PCCC is a national charity which differs from other corporate charities
in that grants are awarded directly to local families rather than the funding
being dispersed through third-party charities or groups. Loblaw Companies Ltd.
fully covers the costs of administration and operations for PCCC, ensuring
that 100 per cent of every dollar donated is awarded in the province in which
it is donated. In 2006 PCCC granted more than $6.2 million to 765 families
across Canada
    "Loblaw Companies' stores across all banners make grants to families
directly," says Peggy Hornell, Director, Fundraising and Administration, PCCC.
"In Ontario, this means that a record number of store employees involved
themselves in the lives of local families and, we hope, inspired their own
lives and the communities in which they work."

    Making a difference one child at a time

    The goal of PCCC is to remove obstacles that make everyday life extremely
difficult for children with disabilities and their families. By providing
direct financial assistance in the form of mobility equipment, environmental
modifications and more, the charity is able to supply much needed resources
and help provide a renewed sense of independence, dignity and freedom for
children with special needs.
    An unsolicited email communication forwarded to PCCC by a GTA-area
Loblaws Supermarkets store manager in December 2006 speaks to the impact
participating in the grant process made on him when delivering grant news to a
family with a son with cerebral palsy. The family was requesting funds for a
walker:
    "In delivering the news to the family we both shared a few tears and a
moment of silence. When the mother caught her breath, and choked out the words
"thank you," I knew this meant more than I could ever imagine. It chokes me up
just thinking about how happy this has made this family and the potential this
walker could have."
    Raising funds for PCCC takes place across all Loblaw Companies Ltd.
banners and stores, both through local community initiatives such as car
washes, BBQs and in-store coin boxes to national fundraising initiatives
including the sale of The President's Choice(R) Decadent Cookie during
promotional periods and the Jaden Bear sold during the festive season.
Nationally, in 2006, Loblaw Companies Ltd. employees directly contributed
$1.9 million with the company matching this with an additional $1 million
donation.

    How you can help the President's Choice Children's Charity

    Donations can be made online at: www.presidentschoice.ca/childrenscharity
    or by mail:
    President's Choice(R) Children's Charity
    1 President's Choice Circle
    Brampton, Ont. L6Y 5S5

    About President's Choice(R) Children's Charity

    Founded in 1989, PCCC is dedicated to making difficult lives a little
easier by helping children who are physically or developmentally challenged
remove obstacles that make everyday living extremely difficult through funding
for adaptive equipment, environmental modifications, therapy and more. The
charity ensures that 100% of every dollar donated goes directly to helping
children. With offices in Toronto, Calgary, Dartmouth and Ville Saint-Laurent,
more than $21 million has been granted, assisting more than 4,200 families
across Canada. Charitable Registration No. BN 86842 1546 RR0001.

    About Loblaw Companies Limited

    Loblaw Companies Ltd. is Canada's largest food distributor and a leading
provider of general merchandise, drugstore and financial products and
services. Through its various operating banners (Loblaws, Fortino's, the Real
Canadian Superstore, Your Independent Grocer and Zehrs), Loblaw Companies Ltd.
is committed to providing Canadians with a one-stop destination in meeting
their food and everyday household needs. This goal is pursued through a
portfolio of store formats across the country. It also offers one of Canada's
strongest control label programs, including the unique President's Choice(R)
and no name(R) brands. Loblaw Companies Ltd. is one of the largest private
sector employers in Canada, employing more than 135,000 full-time and
part-time employees.





For further information:

For further information: Elizabeth Margles, (905) 861-2263,
elizabeth.margles@loblaw.ca


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