Loblaw Companies Limited makes generous donation to YMCA Strong Kids Campaign:



    
    Donation offers hope for children, teens and families during hard
    economic times
    

    TORONTO, Feb. 25 /CNW/ - Thanks to a generous donation by Loblaw
Companies Limited, more children, teens and families across Canada will be
able to participate in and enjoy the full benefits of YMCA programs at a time
when many families simply cannot afford the costs involved.
    On February 13, 2009, Loblaw Companies Limited contributed $100,000 to
the 2009 YMCA Strong Kids Campaign. The month-long campaign, which officially
launched on February 16, is focused on raising much needed financial support
for children, teens and families who are unable to afford the full cost of
participation in a YMCA program or activity.
    Loblaw Companies Limited's contribution to the YMCA Strong Kids Campaign
demonstrates their commitment and dedication to enabling children's
participation in recreation, health and fitness activities in local
communities across Canada. "We believe that all children, regardless of their
ability to pay fees, should be able to participate and benefit from YMCA
programs. Loblaw Companies Limited appreciates everything the YMCA does in the
effort to build strong kids, strong families and strong communities," says
Peggy Hornell, Senior Director of Community Investment.
    Funds raised through the YMCA Strong Kids Campaign go directly to
children and youth in the community, and support financially assisted
memberships and recreation programs for children and youth at YMCAs across the
country. This includes, but is not limited to, helping a child attend day camp
for the first time, helping a struggling teen find employment, enabling a
child to participate in a recreation or fitness activity and assisting a
struggling family pay for YMCA Child Care.
    "Last year, YMCA Strong Kids provided direct financial assistance to
176,000 people across Canada," says Robert Armstrong, Sr. Vice President, YMCA
Ontario. "Loblaw Companies' generous contribution and ongoing support of the
YMCA has provided us with great momentum in launching this year's campaign and
at a time when our communities need it most."
    To make a donation to the YMCA Strong Kids Campaign, go to
www.ymcastrongkids.ca or visit your local YMCA.

    About the YMCA

    As a charity that's over 150 years old, YMCAs across Canada are dedicated
to the growth of all persons in spirit, mind and body, and to their sense of
responsibility to each other and the global community. YMCAs in Canada provide
values-based programs that teach the importance of caring, honesty, respect
and responsibility. Together, local YMCAs help build stronger kids, families
and communities.

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
140,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice financial services and offers the PC points loyalty
program.




For further information:

For further information: YMCA STRONG KIDS CAMPAIGN: Andrea Olson, YMCA
Strong Kids Campaign Manager, (519) 837-9085, andreastrongkids@sympatico.ca;
LOBLAW COMPANIES LIMITED: Julija Hunter, Senior Director of Corporate Affairs,
(905) 459-2500 ext. 6078, julija.hunter@loblaw.ca


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