Loblaw celebrates a nation of flavours with 1000 Tastes Of Canada(TM)



    
    Canada's culinary cultural mosaic comes to life with new products and
    recipes in the 2009 President's Choice(R) Summer Insider's Report(R)
    

    BRAMPTON, ON, June 18 /CNW/ - This summer, Loblaw Companies Limited with
its revered private label brand, President's Choice(R), is celebrating 1000
Tastes of Canada(TM). Featuring a cultural culinary mosaic of products
inspired by the best foods Canada and the rest of the world have to offer, the
much-anticipated President's Choice(R) Summer Insider's Report(R) launches
today with more than 170 globally-inspired tastes within 22 pages. The report
tempts Canadian palates with PC(R) delights and authentic brand labels from
around the world offering a tapestry of tastes with something for everyone and
every occasion.
    "For the last 25 years, the President's Choice team has travelled the
world in search of diverse and delicious flavours to bring to Canadian
households," says Paul Uys, Vice-President, Fresh and Loblaw Brands. "Not only
do we work hard to create delicious renderings of cultural dishes from all
over the world, but we take great pride in sourcing the best authentic
ingredients from first generation manufacturers to ensure the diverse ethnic
communities that make up our country can find the tastes of home right at
their local Loblaw grocery store."
    Entertain this summer with the many products featured in the PC 1000
Tastes of Canada Summer Insider's Report and take friends and family on a
culinary journey around the world without spending a penny on airfare! New
products include:

    New Must Try! PC Memories Of(R) Mexico Fajita Cooking Sauce - Say "Ole"
and add Mexican sizzle to outdoor gatherings! This chunky, tomato-based sauce
boasts the intense flavours of lime juice, sautéed onions, cilantro, chipotle
and green chilies and works perfectly on seafood, chicken or pork or as a taco
or fajita topping.

    New! PC Cerveza Mexican Inspired Beer - Cool off on a hot summer day with
this easy-drinking, light-bodied beer available in Ontario at The Beer Store
and in Quebec where President's Choice products are sold, at a fraction of the
cost of comparable products. Make family get-togethers a fiesta by exploring
the extensive range of Mexican-inspired offerings throughout the PC Summer
Insider's Report.

    New! PC Blue Menu(TM) Portion Wise Tandoori Chicken Breast Kebabs -
Convenient and delicious, these sure-fire hits are seasoned and ready for the
grill. Plus, they're low in fat and made with all white breast meat. Don't
forget other PC Indian favourites, such as PC Raita and PC Memories Of Bengal
Curried Mango Sauce - guaranteed to bring extra spice to the next family
barbecue.

    New! PC Slow Cooked Pork Back Ribs - Tempt meat lovers with the new
finger-licking, slow-cooked Baby Back Ribs smothered in lip-smacking Canuck
favourite, Smokin' Stampede(TM) Sauce. Or choose from the huge range of
classic and gourmet PC barbecue sauces, marinades, rubs and convenient
seasoning mixes.

    New Must Try! PC Tzatziki Yogurt Dressing - Opa! Take picnic potato salad
up a notch with this zesty, lighter-tasting dressing inspired by the
traditional Greek dip. Also available in Yogurt Ranch Dressing or Yogurt
Caesar Dressing.

    New! PC Italian Sodas - Quench your thirst with a refreshing and unique
new Italian Soda from PC. Imported direct from Italy, enjoy rich Blood Orange
with hints of tangerine, refreshing Sicilian Lemon, sweet Pomegranate, Tart
Ruby Red Grapefruit and the deliciously unique Coffee flavour.

    The threads from the tapestry of tastes extend beyond the President's
Choice brand. While many customers choose delicious, convenient prepared PC
product options that remind them of home, there are also the customers who
want to make their own authentic recipes from scratch, using products from
their homeland and Loblaw banners make this easy to accomplish. Now there's no
need to shop around for that homemade, authentic taste since authentic brand
labels from around the world are available at Loblaw banner stores from coast
to coast, such as Suraj(R) spices, Red Label tea, Golden Temple(R) atta flour
and more. Loblaw banner stores carry a wide range of authentic products so
that old favourites will have the true taste of home and new recipes are
ensured maximum flavour. With Loblaw and the President's Choice brand, world
travel is only a dish away - and no passport is required.
    Visit www.pc.ca for inspiring foods and entertaining recipe ideas that
celebrate Canada's culinary cultural mosaic - Whether enjoying PC Indian
Butter Chicken - our most popular PC frozen entrée - or an old favourite like
PC The Decadent(R) Chocolate Chip Cookie, they're all real flavours of Canada.
    President's Choice products are available at Loblaws, Loblaw Great Food,
Zehrs, Zehrs Great Food, Fortinos, Real Canadian Superstore, Loblaw
Superstore, valu-mart, Your Independent Grocer, Atlantic Superstore, Maxi,
Maxi & Cie, no frills, Provigo, Extra Foods and more. Product availability and
pricing may vary by banner and region. For more information, visit www.pc.ca.

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
139,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice Financial(R) services and offers the PC Points loyalty
program.





For further information:

For further information: or to arrange an interview with a spokesperson,
please contact: MS&L: Diane Sidik, P: (416) 847-1316, E:
diane.sidik@mslworldwide.com; Natalie Little, P: (416) 847-1318, E:
natalie.little@mslworldwide.com


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