Loblaw celebrates 20th anniversary of PC(R) G.R.E.E.N(TM)



    Canada's largest grocery retailer marks 20 years of Thinking Green

    TORONTO, April 7 /CNW/ - With Earth Month in full swing, Loblaw Companies
Limited - Canada's largest Grocery retailer - is proud to celebrate the 20th
Anniversary of President's Choice(R) G.R.E.E.N(R), with the launch of the PC
G.R.E.E.N Insider's Report(R) now available online at www.pc.ca. Loblaw
Companies has been developing environment friendly products that are effective
and economical - without compromise, since the launch of the first G.R.E.E.N
Insider's Report in 1989. With such breakthrough products as the new PC
G.R.E.E.N Diaper - our best yet in performance and environmental
responsibility - and PC G.R.E.E.N 4 in 1 Dishwasher Detergent - the No. 1
selling option in Loblaw stores, PC G.R.E.E.N continues to provide relevant
product solutions, utilizing emergent green technologies to deliver high
performance, environmentally friendly alternatives to Canadians at great
prices. PC G.R.E.E.N makes it easier than ever to take steps towards reducing
our carbon footprint.
    "Making small changes in everyday routines can have an impact on a
household's ecological footprint," says Colin Isaacs, Canadian
Environmentalist, Scientist and key independent advisor to PC G.R.E.E.N. "I
have personally witnessed the painstaking attention to detail that goes into
creating PC G.R.E.E.N products and ensuring that their impact on the
environment is significantly lower than that of popular national brands. At
the same time they are tested to ensure that they are as effective for their
intended use as the popular national brands. Canadians really should give them
a try - these small steps do have an impact and they're easy choices to make
for your home, your family and your wallet."
    Loblaw Companies Limited has been producing President's Choice G.R.E.E.N
environmentally friendly products for 20 years. The Canadian federal
government recently announced that all laundry, dishwasher and some household
products must limit phosphates to .05% by 2010 - but PC G.R.E.E.N laundry
detergents went phosphate free over 10 years ago, and in fact, two years ago,
our phosphate free PC G.R.E.E.N automatic dishwasher detergent launched!
Today, a year before the deadline, all President's Choice, PC G.R.E.E.N and no
name(R) products have been reformulated without phosphates.
    "Loblaw is committed to providing our customers with green product
choices that meet the stringent President's Choice brand standards for quality
and value, as well as meeting the ever-changing needs of Canadian families,"
says Claudio Gemmiti, Vice President, Loblaw Brands, Loblaw Companies Limited
and Brand Development Lead, PC G.R.E.E.N. "We are proud of our long history
and commitment to providing Canadians alternative products designed to perform
just as well as the popular national brands in order to help the environment
and we will continue to do as much as possible to help make it easy for our
customers to go green."

    
    Did you know? Fascinating facts from 20 Years of Thinking Green(*):

    -   PC G.R.E.E.N 2-Ply Bathroom Tissue was introduced in 1989 after
        learning that a forest the size of P.E.I. was being destroyed every
        year to produce pulp and paper products.

    -   If every household in Canada used PC G.R.E.E.N Paper Towels and
        Bathroom Tissue made from 100% post-consumer recycled paper instead
        of products made from virgin fibres, we could save 1,300,000 trees
        every year - a forest of about 13 square kilometers.

    -   By using household cleaning products made with renewable materials,
        we can help conserve petroleum and reduce the use of non-renewable
        energy required to create new materials.

    -   Cold water washing requires 85% less energy than hot water so you can
        lower electricity bills with every wash.

    -   The first G.R.E.E.N Insider's Report was created in 1989 with the
        help of advisor Colin Isaacs, a well respected Canadian
        Environmentalist and Scientist. As an independent advisor, Colin has
        been an integral part of the PC Team since its inception and reviews,
        challenges and approves all PC G.R.E.E.N products and their claims.

    -   As global concerns continue to rise, Loblaw is dedicated to finding
        more ways to reduce waste, conserve energy and cut carbon emissions
        in all of its store operations across Canada.
    

    Introducing President's Choice G.R.E.E.N Diapers - our best diaper. EVER.

    In celebration of twenty years of commitment to environmental
sustainability and G.R.E.E.N product development, Loblaw is proud to announce
the latest arrival to the PC G.R.E.E.N family of products.
    After years of searching the world for revolutionary materials and
testing diapers on happy babies, this new diaper is PC's best performing and
most environmentally responsible diaper yet - GUARANTEED(xx) The stretchy
elastic sides ensure optimum comfort, the superabsorbent core locks away
wetness and the hypoallergenic liner is fragrance and dye-free. Using wood
pulp harvested from sustainably managed forests and processing without
chlorine bleach, the use of this diaper helps to reduce the amount of harmful
chemicals released into rivers and lakes.
    The NEW President's Choice G.R.E.E.N Diaper is one of several new PC
G.R.E.E.N products and reformulations coming this spring, bringing the total
number of PC G.R.E.E.N products to 42.

    
    PC G.R.E.E.N 20th Anniversary product highlights include:

    -   PC G.R.E.E.N 4-in-1 Phosphate-free Dishwasher Detergent NEW IMPROVED
        FORMULA - (20/44 water-soluble unit-dose pouches) - Loblaw stores'
        No.1 selling automatic dishwashing detergent is now better than ever!
        The first retail-branded phosphate and chlorine-free automatic
        dishwashing detergent is now formulated with a built-in rinse aid to
        remove even more spots and film from dishes, in a new more compact
        shape to fit most machines. No NTA or EDTA. Now 4-in-1, this product
        also removes caked on food, tough stains and protects glassware all
        in one easy step.

    -   PC G.R.E.E.N 3x Concentrate Coldwater High-Efficiency Detergent
        (980mL) - Specially formulated for cold-water washing, it is
        fragrance free. With seriously boosted stain performance, this new
        and improved product. Washing clothes in cold water uses 85% less
        energy than hot-water washing; its concentrated formula requires 50%
        less packaging, resulting in less waste and fewer greenhouse gas
        emissions.

    -   PC G.R.E.E.N Multi-Purpose Cleaning Putty (400g) - This one product
        can take on most household cleaning challenges. Safe for non-porous
        surfaces, glass stovetops, sinks, bathroom fixtures, stainless steel
        appliances, ceramic, porcelain and grout - and especially tough on
        rust stains. Great for BBQ's, patio furniture, car rims and vinyl,
        chrome and fiberglass. Extra concentrated; dye-free.

    -   PC GREEN All-Purpose Cleaner (750mL; 1L) - Fragrance-and dye-free;
        made with 99% renewable resources; biodegradable. Fewer toxic
        chemicals in our cleaning products translate to fewer pollutants in
        the environment.

    -   PC Universal Water Filter System - A great alternative to over- using
        plastic bottles. Blue box recycling is great for the planet - but not
        all recyclable plastic ends up in the box. Some of it ends up in
        landfills and our oceans. In just one year, families can save over
        $250 and over 1500 plastic bottles.(xxx)
    

    President's Choice products are available at Loblaws, Loblaw Great Food,
Zehrs, Zehrs Great Food, Fortinos, Real Canadian Superstore, Loblaw
Superstore, Valumart, Your Independent Grocer, Atlantic Superstore, Maxi, Maxi
& Cie, No Frills, Provigo, Extra Foods and more. Product availability and
pricing may vary by banner and region. For more information, visit www.pc.ca.

    The Way We Do Business - 2008 Corporate Responsibility Report

    At Loblaw, we appreciate that corporate social responsibility (CSR) is a
journey, not a destination. CSR is a key element in our company-wide
commitment to "Making Loblaw the Best Again," and we are committed to
progress, accountability and transparency. Our CSR commitments are linked to
our business plan through five pillars: Respect the Environment, Source with
Integrity, Make a Positive Difference in the Community, Reflect our Nation's
Diversity and Be a Great Place to Work.
    We embrace our role as one of Canada's leading corporate citizens and we
acknowledge our responsibilities to the communities in which we operate.
    To learn more about our CSR commitments and how our actions have effected
positive change, please refer to our upcoming second annual CSR Report, "The
Way We Do Business", which will launch during Earth Month, April 2009 and
available at www.loblaw.ca.

    ABOUT LOBLAW COMPANIES LIMITED

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
139,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice financial services and offers the PC points loyalty
program.

    (*)All information provided by Colin Isaacs, independent advisor for
President's Choice G.R.E.E.N Environment-friendly products.
    (xx)Try it...you'll love it!(TM) (or money refunded with proof of
purchase). PC Guarantee - If your President's Choice purchase doesn't meet all
of your expectations, simply return the package to the store for your money
back.
    (xxx) Product attributes may vary between PC(R) G.R.E.E.N.(TM) and
National Brands. Claim based on available Canadian data for average water
consumption per person per year and regular price of President's Choice
bottled water. Savings will vary depending on consumption. President's Choice
supports recycling of empty water and beverage bottles. Recycling
significantly reduces waste.





For further information:

For further information: Laurie Hall, Flex PR, (416) 696-5554,
laurie@flexpr.com; Heather Ward, (416) 909-4328, heather@flexpr.com; Michelle
Calvert, (647) 504-0231, michelle@flexpr.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890