Local British Columbia stores offer new way to give to raise funds and
food to help those in need
VANCOUVER, Nov. 25, 2011 /CNW/ - The holidays are a time for giving, and
Loblaw Companies Limited's banner stores are making it easy for
Canadians to support their local food bank with the Extra Helping™ National Holiday Food Drive. Collectively, Loblaw banner stores across
Canada are aiming to raise $1.2 million and 1.2 million pounds of food
in 2011. In addition, Loblaw also made a corporate donation of $250,000
to Food Banks Canada.
In British Columbia, the following Loblaw banner stores are involved in
the campaign: Real Canadian Superstore®, nofrills®, Extra Foods® and Real Canadian Wholesale Club®.
From November 25 - December 15, participating British Columbia Loblaw
banner stores are offering a new, easy way to make a difference.
Customers can purchase a $5 box of PC® Blue Menu® macaroni and cheese with $1 being a cash donation and $4 worth of
nutritious, non-perishable food (including the box of macaroni and
cheese) going to their local food bank. Once they pay for it at check
out, they simply drop it into their store's Extra Helping™ collection bin.
Customers can also donate by purchasing or bringing in their own
nutritious, non-perishable food items or by making a cash donation when
they pay for their groceries. While shopping in your nearby Loblaw
banner store, look for the Extra Helping™ logo featured on shelves in a variety of aisles, to help quickly and
easily identify the most needed items. The logo will also be featured
on signs at store entrances, in-store displays, collection bins and at
checkout to encourage cash donations.
"We're seeing a continued increase in the number of people who need our
help to feed their families," says Don Armstrong, President Food Banks
British Columbia. "By donating nutritious, non-perishable food items
such as hearty soups, baked beans, canned fish and meat, peanut butter,
pasta or much needed items like baby food, diapers, and formula,
customers can make a big difference for local families this holiday
According to Food Banks Canada's annual HungerCount, in 2011 an estimated 900,000 Canadians relied on assistance from food
banks to have enough to eat during an average month. In British
Columbia, local food banks assist 100,000 people a month. . Of the
individuals that are helped each month, 35% are children.
"We have a responsibility to help fight hunger across Canada," says
Peggy Hornell, senior director, Community Investment, Loblaw Companies
Limited. "We know how important it is to put food on the table not only
during the holidays, but throughout the cold winter season. We
encourage customers to help make a difference by making a food or cash
donation to help feed someone in their community."
Food Banks British Columbia states that the most needed non-perishable
items in British Columbia include: high protein items such as canned
meat and fish, peanut butter, hearty soups, canned beans, baby food,
diapers, formula and pasta.
About Food Banks British Columbia
Food Banks British Columbia is the provincial association
representing 90 food banks. Without any government funding they
coordinate the distribution of product made available through Food Bank
Canada's National Food Sharing System, the BC Share $2 coupons found at
the registers of major grocery stores and provincial and national fund
raisers. Food Banks British Columbia is the voice of hunger in BC.
For further information, visit www.foodbanksbc.ca.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 136,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
SOURCE Loblaw Companies Limited
For further information:
| Loblaw Public Relations Department |
(905) 459-2500 or firstname.lastname@example.org
| Don Armstrong |
Food Banks British Columbia
Telephone: (604) 792-0001 or (604) 316-0528