Little Red Riding Hood Fights Online Fraud



    Iconic fairy tale figure used to help consumers spot the warning signs of
    online identity theft

    TORONTO, March 12 /CNW/ - Online fraud is on the rise, and fraudsters
have developed sophisticated means of accessing consumers' sensitive personal
information over the Internet. Canadians are being caught by malicious
phishing emails and spoof websites, and it's getting harder to differentiate
between what's real and what's not.
    March is Fraud Prevention Month. With a mandate to "Recognize It, Report
It, Stop it," the Fraud Prevention Forum aims to educate consumers and raise
awareness about the dangers of online fraud.
    Technology expert, author, journalist and consultant, Marc Saltzman is
eBay Canada's Online Safety expert and can provide advice and tools for
identifying and avoiding online fraud and identity theft.
    To help Canadian consumers identify and combat phishing attempts and
spoof websites, Saltzman uses a video tutorial using the iconic fairy tale
figure, Little Red Riding Hood.

    
    -  Just over 13,000 unique phishing reports were received by the
       Anti-Phishing Working Group in August 2005. By August 2006, that
       number grew to over 26,000.
    -  More than 10,000 phishing websites exist worldwide to date; almost
       double the number that existed in 2005
    -  Reports of phishing complaints to the APWG increased by 34% in the
       last 12 months
    -  Up to 5% of these complainants have taken the 'phishermans bait'
       and experienced financial loss as a result of online fraud(*)

    (*) Report on Phishing, A Report to the Minister of Public Safety and
Emergency Preparedness Canada and the Attorney General of the United States,
http://www.publicsafety.gc.ca/prg/le/_fl/Phishing%20for%20CBCF%202006-en.pdf

    WHERE:  The video tutorial is available at
            http://video.ebay.ca/watch.php?id=134

    WHEN:   Marc Saltzman is available for interviews on March 12 and 13,
            2008.

    WHAT:   Marc will share his top tips on:
            -  common characteristics of phishing emails and spoof websites
            -  how to recognize the signs of malicious emails
            -  how consumers can protect themselves from identity theft
            -  what to do if you've been caught in the trap of online fraud.
    





For further information:

For further information: or to set up an interview, please call: Tonisha
Robinson, (416) 969-2759, trobinson@environicspr.com


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