Liquid asset - How humble H20 has become big business



    Interview Opportunities from the March Report on Business magazine.

    TORONTO, March 27 /CNW/ - Water isn't simple anymore. It's become big
business. The April issue of Report on Business, available on Friday,
March 28, examines the true price of free water and why Canadians can't take
it for granted anymore. Highlights from this special feature include:

    Battle of the bottle - Writer John Lorinc looks at how bottled water has
become a mass-produced commodity, relying on marketing gimmicks like flavoured
and "enhanced" water. Canada's bottled water industry is worth about
$731-million and dominated by four big companies.

    Ground zero - The cost of extracting oil from Alberta's tar sands is
becoming alarmingly evident. Production demands huge amounts of fresh water -
leaving only dirty water in its wake. Climate changes aside, water shortages
are predicted for Calgary by as early as 2050 if conservation measures aren't
taken. Writer Andrew Nikiforuk considers the possibility that Canada's
greatest economic project could come undone because no one thought about
water.

    Other stories in the April issue:

    Media mogul wannabe - The man on the front cover is already a fast food
king, brought the Raptors to Toronto, and pioneered satellite radio. Now, John
Bitove is waiting to hear from CRTC on whether he has permission to launch a
new national television work, HDTV Networks Inc. Globe and Mail reporter Grant
Robertson's in-depth feature reveals a charming outsider who wants to get into
the Club, as Bitove calls the big broadcasters. But everybody knows that in
Ottawa, it's not necessarily about what you ask for, it's how you ask for it.

    Break time - ROB Magazine peruses Canada's Income Tax and Budget
Implementation legislation and tallies up all the different tax deductions
available to Canadians. Find out how you can take a break - or two - courtesy
of the Canada Revenue Agency.

    Report on Business magazine is Canada's most-read business publication.
Published on the last Friday of every month in The Globe and Mail, Report on
Business magazine offers readers insightful, award-winning coverage of
Canadian and global business and economics. The Globe and Mail is a division
of CTVglobemedia, a dynamic multimedia company that also owns CTV, Canada's
leading private broadcaster.





For further information:

For further information: and to arrange an interview, please contact:
Teresa Pagnutti, tpagnutti@environicspr.com, (416) 969-2721

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