Lionsgate(R) and Apple to Deliver iTunes Digital Copy on Select DVD and Blu-ray Releases



    
    DVDs To Include An Additional Digital Copy Of Movie For iTunes; Special
    Edition and Blu-ray Releases of 'Rambo' and 'The Eye' Slated To Be First
    Two Lionsgate Films Incorporating New Technology
    

    SANTA MONICA, Calif. and VANCOUVER, British Columbia, March 10 /CNW/ --
LIONSGATE (NYSE:   LGF), the leading independent filmed entertainment studio,
announced today that it is working with Apple to provide Digital Copy for
iTunes, affording customers who purchase select DVDs with an additional iTunes
Digital Copy of the movie.  Just like movies purchased from the iTunes Store,
an iTunes Digital Copy can effortlessly be transferred to iTunes and then
viewed on a PC or Mac, iPod with video, iPhone or on widescreen television
with Apple TV.
    The first Lionsgate DVDs to debut with iTunes Digital Copy will be the
special edition DVD and Blu-ray releases of "Rambo," the latest installment in
the popular action franchise starring Sylvester Stallone and "The Eye," the
supernatural thriller starring Jessica Alba.  "Rambo" will be available at
retail May 27th and "The Eye" will be released on DVD this summer.  Lionsgate
and Apple will deliver numerous additional Lionsgate films on DVD with iTunes
Digital Copy later this year.
    "Digital Copy for iTunes is a perfect example of how packaged media and
new digital technology can work hand in hand for the benefit of our
consumers," said Steve Beeks, President and co-Chief Operating Officer of
Lionsgate.  "Lionsgate is constantly identifying fresh opportunities to
monetize its 12,000-title filmed entertainment library in an increasingly
digital world and provide product that is at the very cutting edge of consumer
taste.  Our consumers are always looking for new viewing options in terms of
the motion pictures they buy, and we are always searching for new ways to
deliver content in formats that reflect consumer preference across the entire
home entertainment spectrum, from packaged media to digital storage to VOD.
Building on our longstanding partnership with Apple, Digital Copy for iTunes
is yet another innovation designed to provide the consumer with added value
while continuing to expand our range of home entertainment choices."
    "We're excited that Lionsgate is delivering so many of their great films
on DVD and Blu-ray with an iTunes Digital Copy," said Eddy Cue, Apple's vice
president of iTunes.  "Now movie fans can easily transfer a copy of many
Lionsgate films onto iTunes and bring it with them on their iPod or iPhone."
    The new iTunes Digital Copy provides a consumer friendly way to transfer
a DVD purchase to a user's iTunes library.  Once a customer buys the DVD, he
or she inserts it into their computer, enters a unique code into iTunes, and
the movie is automatically copied to their iTunes library. Customers own the
iTunes Digital Copy of the movie and it has all of the same great viewing
options as other iTunes Store video content, including the ability to be
viewed on a computer, iPod with video, iPhone and widescreen television with
Apple TV.  Each DVD will only transfer its iTunes Digital Copy to one iTunes
library. An iTunes account is required.
    Lionsgate already features a wide variety of movies for rental and
purchase on the iTunes Store including such recent hit releases as the
critically-acclaimed Western "3:10 to Yuma," the outrageous comedy "Good Luck
Chuck" and the action film "War" in addition to classic Lionsgate library
titles including "Dirty Dancing" and "Reservoir Dogs" as well as celebrated
television programming such as Lionsgate's hit comedy series Weeds.
    Lionsgate remains at the cutting edge of adopting new digital
technologies for its current releases and its vast filmed entertainment
library.  The Company was one of the first studios to support the fast-growing
Blu-ray high definition format, and Lionsgate was the first to release product
on DVD-9, DVD-18, DVD+CD, the first to utilize Microsoft Windows Media 9 and
one of the leaders in acquiring VOD rights throughout its catalog.  Lionsgate
has also been at the cutting edge of supporting technologies designed to
foster the adoption, efficiency and quality of digital downloads throughout
the motion picture and television marketplace.
    
    ABOUT LIONSGATE(R)
    
    Lionsgate is the leading independent filmed entertainment studio and is a
premier producer and distributor of motion picture, television programming,
home entertainment, family entertainment, video-on-demand and digitally-
delivered content.  Its prestigious and prolific library of nearly 12,000
motion picture titles and television episodes is a stable source of recurring
revenue and serves as the foundation for the growth of the Company's core
businesses.  The Lionsgate brand is synonymous with original, daring, quality
entertainment in markets around the globe.

    For further information, contact:

    
     Jodie Magid                   Jason Roth
     Lionsgate                     Apple
     212-386-6885                  408.862.2633
     jmagid@lionsgate.com          jroth@apple.com
    

    For corporate inquiries, contact:

    
     Peter D. Wilkes
     Lionsgate
     310-255-3726
     pwilkes@lionsgate.com
    




For further information:

For further information: Jodie Magid, +1-212-386-6885, 
jmagid@lionsgate.com, or for corporate inquiries, Peter D. Wilkes, 
+1-310-255-3726, pwilkes@lionsgate.com, both of Lionsgate; or Jason Roth of 
Apple, +1-408-862-2633, jroth@apple.com Web Site: http://www.lionsgate.com


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