Lionsgate and National CineMedia's Fathom to Bring Baby Out of the Corner and Back Onto the Big Screen to Celebrate 20 Years of 'Dirty Dancing'



    
    1987 Classic Starring Jennifer Grey and Patrick Swayze Returns to Movie
    Theatres for Two Nights Only - May 1 & 2 With Exclusive New Anniversary
    Segment

    Lionsgate Also Prepares Launch of 20th Anniversary Dirty Dancing DVD as
    Dirty Dancing Stage Play Phenomenon Heads For North America
    

    CENTENNIAL, Colo. and SANTA MONICA, Calif., April 20 /CNW/ -- It may be
two decades later, but you can still have the time of your life! Lionsgate
(NYSE:   LGF), the leading independent filmed entertainment studio, and National
CineMedia's Fathom are bringing Dirty Dancing back to the big screen- with
brand new 35mm prints with enhanced picture and sound - in a special event on
May 1 & 2, 2007 to celebrate the film's 20th anniversary. Theatergoers will be
treated to a never-before-seen, 20-minute exclusive look inside Dirty Dancing
featuring a collection of interviews from key people who brought the film to
life, a look back on the impact of this modern classic and a glimpse into the
Dirty Dancing London stage production.
    This exclusive two-night-only event will be presented in over 300 AMC and
Regal Entertainment Group movie theatres across the United States at 7:30 p.m.
local time. Tickets are on sale now at participating movie theatre box offices
and online at http://www.FathomEvents.com for $10.00.  For a complete list of
theatre locations, please visit the Web site (theatres are subject to change).
Tickets have been selling fast, so fans are advised to purchase tickets in
advance to ensure that they don't miss out on this special anniversary
celebration.
    The theatrical event is part of a 20th anniversary celebration that
features the May 1&2 feature film release, a 20th anniversary home
entertainment re-release featuring a DVD special edition and Blu-Ray disc, a
remastered companion CD from Sony/BMG, a full licensing and merchandising
program, and the stage play's continued march across several continents,
setting box office records in the process.  Lionsgate is an investor in the
stage play and also launched the eight-episode "Dirty Dancing: The Reality
Show" television show on the WE Network.
    First released in 1987, Dirty Dancing redefined date movies and continues
to captivate the hearts and minds of generations of fans, generating more than
$170 million in worldwide box office receipts and selling more than 10 million
DVDs. Starring Jennifer Grey (Ferris Bueller's Day Off) as "Baby" Houseman and
Patrick Swayze (Ghost) as the sexy Johnny Castle, Dirty Dancing is the story
of a naive girl who meets an experienced dance instructor and becomes his
pupil in dance and love.  The Oscar(R)-winning film (Best Music, Original
Song) was recently named one of the Top 10 Date Movies of all time, according
to an E! Entertainment Television poll of industry executives and celebrities.
Thanks to this 20th anniversary event, both old and new fans nationwide now
have a chance to see this classic on the big screen.
    Dirty Dancing remains one of the most popular films in Lionsgate's
10,000- title library and is one of the most enduring modern classics in
feature film and home entertainment history.
    The Dirty Dancing 20th Anniversary Edition DVD, being released on May
8th, is highlighted by Patrick Swayze's first-ever DVD participation with the
new filmed interview "Dirty Dancing with Patrick Swayze," and also features
deleted and alternate scenes, original screen tests, outtakes, a tribute to
Jerry Orbach and much more.
    On the fashion front, JEM Sportswear, under its Cold Crush by Awake
brand, has designed a full line of Dirty Dancing-inspired vintage tops for
women. The tees retail for $24 - $26 and are available at
http://www.80stees.com and Target stores nationwide. In addition to the tees,
Next Craze is creating a line of underwear and sleepwear featuring foil
lettering and satin ribbons with photographic references to the cult classic.
    Other products in the works include a full-color 2008 calendar filled
with memorable moments and lines from the movie from Rizzoli as well as movie
posters, and from Basic Fun are talking pens, keychains and a projector
keychain that projects images from the film at the push of a button. There
will also be a Dirty Dancing videogame from Codemasters that lets players work
alongside the team at Kellerman's resorts in order to earn camp dollars to
purchase memorabilia, cabin furnishings and the all important dance lessons
with Johnny and Penny.
    The celebration continues when Sony/BMG releases a newly re-mastered
anniversary edition of the film's soundtrack with a bonus DVD containing the
five music videos from the soundtrack also on May 8th. The bonus DVD also
includes a photo gallery with rare behind-the-scenes photos of the making of
the film and an exclusive karaoke version of the Oscar-winning song "(I've
Had) The Time Of My Life."
    The Dirty Dancing stage musical continues to set box office records
around the world.  After enjoying enthusiastic acclaim in Australia and
selling out theatres in Germany for nearly a year in advance, it recently
premiered in London, where it set the UK record for pre-opening ticket sales,
and currently has a growing advance of more than $30 million.  On the heels of
that success, the Toronto production of "Dirty Dancing: The Classic Story on
Stage" is scheduled for its North American premiere at the Royal Alexandra
Theatre in Toronto, where it just achieved a record-breaking $1.65 million in
first day ticket sales for its November 2007 opening there.  The production is
then scheduled to open in the Netherlands in March 2008, with a tour of the
United States also kicking off in 2008.
    For the latest news on Dirty Dancing's 20th Anniversary, visit
http://www.DirtyDancing.com.
    
    For additional press materials and photos/artwork, please visit:
    http://www.lionsgatepublicity.com/epk/dirtydancing/index_hv.html

    About Lionsgate
    
    Lionsgate is the leading independent filmed entertainment studio, winning
the 2006 Best Picture Academy Award(R) for CRASH, generating two consecutive
years of $300 million-plus domestic theatrical box office, operating a $500
million-plus home entertainment business and producing a broad slate of prime
time television series for fiscal 2007.  It is a premier producer and
distributor of motion pictures, television programming, home entertainment,
family entertainment, and video-on-demand content.  Its prestigious and
prolific library of more than 10,000 titles is a valuable source of stable,
recurring revenue and a foundation for the growth of the Company's core
businesses.  The Lionsgate brand is synonymous with original, daring, quality
entertainment in markets around the world.

    
    About National CineMedia
    
    National CineMedia LLC operates the largest digital in-theatre network in
North America through long-term agreements with its founding members, AMC
Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group (NYSE:  
RGC), the three largest movie theatre operators in the U.S., and through
multi-year agreements with several other theatre operators.  The company
produces and distributes its FirstLook pre feature program; cinema and lobby
advertising products; comprehensive meeting and event services and other
entertainment content in movie theatres nationally.  NCM's national network
includes over 14,000 screens of which approximately 12,000 are part of the
company's Digital Content Network (DCN).  The national DCN is available in 154
Designated Market Areas(R) (49 of the top 50).  During 2006, approximately 550
million patrons attended movies shown in theatres owned by NCM's founding
members.  National CineMedia, Inc. (Nasdaq:   NCMI) owns a 44.8% interest in and
is the managing member of NCM LLC. http://www.ncm.com
    
    For additional press materials and photos/artwork, please visit:
    http://www.lionsgatepublicity.com/epk/dirtydancing/index_hv.html

     MEDIA CONTACTS:
     Amy Jane Finnerty
     National CineMedia
     (212) 931-8117
     amy.finnerty@ncm.com

     Jodie Magid/Jennifer Sandler
     Lionsgate
     212-386-6885/310-255-4072
     jmagid@lionsgate.com / jsandler@lionsgate.com

     Adam Fenton/Elizabeth Atler
     Bender/Helper Impact for Lionsgate
     212-689-6360
     adam_fenton@bhimpact.com / elizabeth_atler@bhimpact.com

     Hannah Kampf or Eve Samuels
     Scoop Marketing for National CineMedia
     (213) 639-6159, (213) 639-6166
     hkampf@solters.com, esamuels@solters.com

    

    Web Site: http://www.lionsgate.com
    http://www.FathomEvents.com
    http://www.80stees.com
    http://www.DirtyDancing.com
    http://www.ncm.com
    http://www.lionsgatepublicity.com/epk/dirtydancing/index_hv.html





For further information:

For further information: Amy Jane Finnerty of National CineMedia,
+1-212-931-8117, amy.finnerty@ncm.com; or Jodie Magid, +1-212-386-6885,
jmagid@lionsgate.com, or Jennifer Sandler, +1-310-255-4072,
jsandler@lionsgate.com, both of Lionsgate; or Adam Fenton,
adam_fenton@bhimpact.com, or Elizabeth Atler, elizabeth_atler@bhimpact.com, of
Bender-Helper Impact for Lionsgate, +1-212-689-6360; or Hannah Kampf,
+1-213-639-6159, hkampf@solters.com, or Eve Samuels, +1-213-639-6166,
esamuels@solters.com, both of Scoop Marketing for National CineMedia


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