Limited edition Wiser's label celebrates Roughrider Grey Cup win



    REGINA, Dec. 19 /CNW/ - A small batch of Wiser's Reserve Canadian Whisky
featuring a limited edition label commemorating the Saskatchewan Roughrider's
2007 Grey Cup win will be unveiled at a special launch event in Regina this
Thursday. The collectable label will only be available on 750 mL bottles of
Wiser's Reserve sold in Saskatchewan. Only 4,000 bottles have been produced.
    "Wiser's has been a long-time supporter of the Saskatchewan Roughriders
and this is our chance to share in the celebration of the team's recent Grey
Cup win," says Roy DaCosta, Provincial Sales Manger in Saskatchewan for Corby
Distilleries. "Wiser's Reserve Canadian Whisky is made in small batches in the
tradition of a special blend that J.P. Wiser reserved for his close family and
friends. It is only fitting then, that we release this limited quantity of
Wiser's Reserve in a keepsake bottle to share with our friends and fellow
Roughriders fans across the province of Saskatchewan."

    
    EVENT DETAILS

    What:  Launch of Wiser's Reserve Canadian Whisky featuring a limited
           edition label commemorating the Saskatchewan Roughriders' 2007
           Grey Cup win.

    When:  Thursday, December 20th at 2:30 p.m.

    Where: Broadway Avenue Liquor Store, 1359 Broadway Avenue, Regina

    Who:   Roy DaCosta, Provincial Sales Manager in Saskatchewan for Corby
           Distilleries, will be on hand to unveil the limited edition bottle
           and lead a special public tasting of Wiser's Reserve.
    

    About Wiser's Reserve
    ---------------------
    Wiser's Reserve Canadian Whisky is made in the tradition of a special
blend that J.P. Wiser reserved for close family and friends. This special
edition whisky is produced in small batches and distilled at 43% alc./vol. to
produce a truly full and round flavour. The commemorative Roughriders label
can only be found on 750 mL bottles of Wiser's Reserve sold in Saskatchewan
while supplies last. The bottles will retail for $26.95.

    High resolution label image: www.harbingerideas.com/wisers/





For further information:

For further information: Brian Rosevear, Harbinger, (416) 960-5100 x240,
brosevear@harbingerideas.com


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