Lights! Cameras! Action! McGuinty government launches second edition of student film competition



    Film Competition Showcases Student Talents and Helps Ontarians Make
    Informed Decisions About Going to the Movies

    TORONTO, Sept. 6 /CNW/ - The Ontario government is launching the second
edition of a student film competition to produce public service announcements
explaining the province's film classification system, Minister of Government
Services Gerry Phillips announced today.
    "We were very impressed with the results of the first competition last
year. I am sure we can expect the same high level of creativity and innovation
from Ontario's film, television and animation students," said Phillips, who
officially launched the competition at the Ontario College of Art and Design
today. "Their work will once again help the movie-going public in Ontario,
particularly families, make informed decisions about the films they see."
    Students must submit storyboard entries or similar visual presentations
of their proposed public service announcements to the Ontario Film Review
Board (OFRB), the government agency responsible for the classification of all
movies played in Ontario theatres.
    The message must explain film classifications, and tell viewers where to
find more information on film classifications in Ontario.
    "This project will not only serve to enlighten our movie audiences about
Ontario's film classification process, but it will also give students an
opportunity to showcase their work and gain profile in the film industry,"
said OFRB Chair Janet Robinson.
    Five entries will be selected to work with a mentor from the advertising
industry to produce their film. The five finalists will also receive up to
$10,000 each to cover production costs.
    Up to three winners will be chosen and their clips will be distributed to
selected Ontario theatres for screening before feature film presentations.
Winning clips will also be screened at an awards ceremony next year and posted
on the OFRB website. The winning entries from last year's competition can be
viewed at www.ofrb.gov.on.ca
    "We are so pleased to be involved in this exciting project once again. It
gives student filmmakers a chance to make their mark, while our movie theatres
are able to promote film classifications in a creative, highly visible
manner," said Adina Lebo, Executive Director of the Motion Picture Theatre
Associations of Canada.
    The competition is open to all students enrolled in any of the 25
post-secondary film studies programs in Ontario.

    
    Disponible en français

                              www.mgs.gov.on.ca


    Backgrounder
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        PROMOTING FILM CLASSIFICATION SYSTEM WHILE OFFERING STUDENT
                 FILMMAKERS CHANCE TO SHOWCASE THEIR TALENTS

    For the second time, the Ontario Film Review Board (OFRB) is offering all
Ontario student filmmakers a chance to showcase their talents by participating
in a unique competition to promote the provincial film classification system.
This initiative supports the government's objectives to encourage academic
excellence while providing better services to Ontarians.

    The film student competition

    -   Students in film, television and animation programs at Ontario
        colleges and universities are invited to produce a 60-second public
        service announcement (PSA) explaining the provincial film
        classification system.

    -   The competition was first held in 2006. The 2008 competition is
        launching in September 2007 to give students adequate time to work on
        their submissions during the academic year.

    -   To enter the competition, students must submit storyboard entries or
        similar visual presentations to the OFRB. Five finalists will be
        selected and have the opportunity to work with a mentor from the
        advertising industry to produce their film. The students will also
        receive cash prizes of up to $10,000 each to cover production costs.

    -   Up to three winners will be chosen and their films will be
        distributed to selected movie theatres in Ontario for screening
        before feature film presentations. Winning clips will also be
        screened at an awards ceremony later next year, and posted on the
        OFRB website.

    -   PSAs must display and promote awareness of all Ontario film
        classifications, including G, PG, 14A, 18A and R, and indicate where
        viewers can find more information about the ratings.

    Film and video classifications

    -   In 2003, Ontario introduced a five-level classification system:
        -   G - General;
        -   PG - Parental Guidance;
        -   14A - Under 14 must be accompanied by an adult;
        -   18A - Under 18 must be accompanied by an adult;
        -   R - Restricted to anyone 18 and over.

    -   Besides the classification, the OFRB may choose to include "content
        advisories" such as Nudity, Coarse Language or Brutal Violence. These
        warnings, along with the classification, must appear on all
        exhibition-related advertising to help the viewer in making informed
        choices.

    The Ontario Film Review Board

    -   The OFRB, an arm's-length agency of the Ministry of Government
        Services, is responsible for classifying most movies played in
        Ontario theatres. One of the board's key objectives is to educate the
        public about those classifications so they can make informed
        decisions about the movies they and their family choose to see.

    -   The province's Film Classification Act, 2005, gives the board the
        authority to review and classify most films that are exhibited,
        rented or sold in Ontario.

    -   In 2006, the board classified more than 7,300 films.

    -   The OFRB is a community board and its 20 members represent a cross-
        section of the many diverse communities across Ontario.

    -   Members are appointed for a renewable term by the Lieutenant-Governor
        through orders-in-council.

    Disponible en français

                              www.mgs.gov.on.ca
    





For further information:

For further information: Greg Dennis, Minister's Office, (416) 327-3072;
Ciaran Ganley, Communications Branch, (416) 325-8659

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