LifeStyles(R) Condoms Love Fest(tm) Tour Begins in September



    Presented by MTV's Staying Alive

    - Celebrity DJs Danny Masterson & Steve Aoki to headline AIDS/HIV
    awareness campaign -

    TORONTO, Sept. 13 /CNW/ - LifeStyles(R) Condoms and MTV in Canada
announced today that DJ Momjeans (a.k.a. Danny Masterson, from That 70's
Show), and Steve Aoki will headline the fourth annual Love Fest(tm) sexual
awareness concert tour. LifeStyles(R) Condoms will take the Love Fest(tm)
sexual awareness initiative across Canada, once again visiting the hottest
nightclubs and campus venues until October 6 (tour details can be found
below). In an effort to spread the word about safer sex practices to Canada's
youth, MTV in Canada and Staying Alive, MTV's global HIV and AIDS awareness
initiative, are presenting the 2007/2008 Love Fest(tm) Tour with campus
associations across Canada. The campaign is expected to attract over 30,000
attendees in more than 12 cities from coast to coast.
    The LifeStyles(R) Condoms Love Fest(tm) Tour will feature high-energy
interactive performances from Canada's premier mash-up team Reloaded DJs, Jedi
and Jr-Flo. MTV will have exclusive media access and will be on-site with
giveaways for Love Fest(tm) attendees. Local AIDS committees will also be
present at each event in awareness booths to give out sexual health
information.
    "Young people have a vital role to play in fighting HIV and AIDS," said
Brad Schwartz, General Manager and Sr. Vice-President, MTV in Canada. "We're
taking the Staying Alive message on the road with Love Fest(tm) to target
every age group needed to tackle this epidemic head on."
    "LifeStyles(R) Condoms Love Fest(tm) brings together people who enjoy a
party experience and understand the importance of its safer sex message," said
Jordan Goodman, Love Fest(tm) Creator and President of Clear World
Productions.
    The tour will officially kick off in Toronto on September 15 at the
downtown nightclub This is London during the Toronto International Film
Festival. A limited amount of tickets to the launch party will be given out to
the studio audience at MTV Live MTV's flagship show, on Thursday, September
13.

    
    LifeStyles(R) Condoms Love Fest(tm) Tour Dates:

    Date/Time                   City                         Venue
    -------------------------------------------------------------------------
    Sep. 7, 2007 at 9 p.m.      St John's, Newfoundland      Breezeway
    Sep. 8, 2007 at 9 p.m.      Halifax, Nova Scotia         Vinnies
    Sep. 15, 2007 at 10 p.m.    Toronto, Ontario             This is London
    Sep. 19, 2007 at 9 p.m.     Peterborough, Ontario        Steele Centre
    Sep. 20, 2007 at 10 p.m.    North Bay, Ontario           The Wall
    Sep. 21, 2007 at 9 p.m.     Oshawa, Ontario              E.P. Taylor's
    Sep. 26, 2007 at 10 p.m.    London, Ontario              Barking Frog
    Sep. 27, 2007 at 10 p.m.    Guelph, Ontario              The Palace
    Sep. 29, 2007 at 10 p.m.    Windsor, Ontario             Boom Boom Room

                 Western Canada dates to be announced soon.
    

    More information on LifeStyles(R) Condoms Love Fest(tm) Tour can be found
at lovefest.ca, mtv.ca, mtv.ca/think, and lifestyles.com.

    About LifeStyles(R) Condoms
    ---------------------------
    Located in Cowansville, Quebec, the Ansell Consumer Division has been
distributing and marketing LifeStyles brand latex condoms in Canada for more
than twenty years. It is a division of Ansell Healthcare Products LLC, a world
leader in the production and marketing of dipped latex and synthetic products
such as medical examination and surgical gloves, industrial gloves, and
condoms. Ansell has been America's No. 1 condom company for over 80 years,
during which the company has introduced a number of innovations to the market,
including pleasure shaped, ribbed, studded and ultra-thin condoms.

    About MTV
    ---------
    MTV in Canada is a Canadian programmed and managed business wholly owned
by CTV Inc., a division of Bell Globemedia Inc. MTV offers a distinctly
Canadian interpretation of the MTV brand across multiple platforms, including
a revolutionary broadband service, MTV Overdrive, and across an MTV-branded
analog specialty service that delivers innovative lifestyle, talk and
documentary programming with a commitment to 71 per cent Canadian programming
in primetime. The MTV business is powered by an alliance between CTV, Canada's
Number One television brand and MTV Networks, the world's most valuable media
brand. MTV in Canada is one of 50 MTV-branded services worldwide serving 171
territories around the world.

    About Staying Alive
    -------------------
    MTV's Staying Alive is an international campaign which provides
information on HIV/AIDS prevention and protection, promotes safer lifestyle
choices and encourages people to fight the stigma and discrimination which
still surrounds the disease. It is a partnership between MTV Networks
International, YouthNet spearheaded by Family Health International, the Kaiser
Family Foundation, USAID, UNAIDS, UNFPA, The World Bank, DFID, SIDA and other
organizations.




For further information:

For further information: Emily Young Lee, MTV, (416) 355-3613 or
eyounglee@mtv.ca; Clear World Productions, (416) 449-3051 or
press@cworldproductions.com

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