Life's Good with LG and MLSE: LG Canada launches exclusive consumer
electronics partnership with Maple Leaf Sports & Entertainment

    
    Platinum sponsorship set to deliver a unique high-definition display
    experience to the teams and fans of the Toronto Maple Leafs and
    Toronto Raptors
    

TORONTO, Sept. 24 /CNW/ - Demonstrating its world-class distinction as a consumer electronics leader, LG Canada is pleased to announce a four-year, Platinum-level partnership with Maple Leaf Sports & Entertainment (MLSE) - officially making LG Canada the exclusive Consumer Electronics Partner of the Toronto Maple Leafs, Toronto Raptors and Toronto Marlies. This exclusive agreement includes LG's extensive product line-up of Televisions, Home Appliances, Mobile Phones and Notebook Computers.

"Canadian's are as passionate about sports as we are about innovation so it is with great excitement that we launch this strategic partnership," said Eric Agius, COO, LG Canada. "We're in the game, lacing up and ready to win. For us it's about being relevant at every level and making sure that everyone involved in the success of these teams has the best technology experience possible."

Air Canada Centre's new LG HD display environment offers patrons an exciting sight and sound sensory experience with the latest cutting edge HD technology. This includes more than 700 LG TVs installed throughout the venue, the LG Experience Zone, and two permanent LG kiosks on the 100 and 300 arena levels. Additional signage rights and on-camera placement for LG Canada will provide the company with increased brand exposure throughout the season during broadcast games.

"We're really excited to partner with a well-respected global brand like LG," says Tom Anselmi, executive vice-president and chief operating officer. "Life's Good for Maple Leafs and Raptors fans at Air Canada Centre who will be treated to LG's state-of-the-art technology and innovation, which will ensure they will not miss a minute of game action."

The LG Experience Zone, located at Gate 1, represents an innovative new pre-game routine available to fans and families arriving to Air Canada Centre. Spanning more than 600 square feet, the LG Experience Zone will feature 34 LG HD TVs and a wide array of LG notebooks and mobile devices to provide a fun, engaging and interactive place that will both entertain and educate guests as they prepare for an evening of sport and entertainment.

"MLSE's commitment to winning and excellence is a perfect match for our HD technology. Air Canada Centre is always a great place to watch a game and by being MLSE's exclusive Consumer Electronics Partner, LG Canada will help to ensure that Air Canada Centre is now, more than ever, an entertainment destination beyond compare," says Agius.

Additional fan experiences are planned to take place throughout the upcoming season with key LG promotional nights where fans will truly get to experience Life's Good moments.

About LG Electronics

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD $44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. LG Electronics Canada has offices in Toronto and Vancouver. LG Electronics Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit LG.ca.

About MLSE

Maple Leaf Sports & Entertainment Ltd. (MLSE) is one of the premier sports and entertainment companies that owns the Toronto Maple Leafs of the National Hockey League (NHL), the Toronto Raptors of the National Basketball Association (NBA), the Toronto Marlies Hockey Club of the American Hockey League (AHL), Toronto FC of Major League Soccer, Air Canada Centre and three digital channels - Leafs TV, Raptors NBA TV and GOLTV. MLSE also operates and manages events at BMO Field, home of Toronto FC, and Ricoh Coliseum, home of the Marlies.

SOURCE LG Electronics Canada, Inc.

For further information: For further information: For any questions about this notice, please contact: Rhiannon Clifford, High Road Communications, (416) 644-2277, rclifford@highroad.com; Rajani Kamath, Maple Leaf Sports & Entertainment, (416) 815-5790, rkamath@mapleleafsports.com

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LG Electronics Canada, Inc.

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