- Iconic clear glass bottle gets a designer look for summer -
TORONTO, June 16, 2011 /CNW/ - Corona is celebrating 25 years in Canada
by creating a "beach" for every Canadian this summer.
Although not everyone can actually head to the sand and surf, Corona is
reminding Canadians all they need is an icy cold Corona and good
friends to relax and get their "beach" on. As part of several
initiatives the brand is surprising and delighting consumers with to
celebrate its 25th anniversary in Canada, Corona is offering nine original Collector's
Edition, beach-themed bottle designs to help Canadians unwind and
travel to their 'Corona state of mind'.
Corona's exceptionally refreshing and authentic taste has made it
Canada's number one selling import beer - and its long neck clear glass
bottle, one of the most recognizable in the world. The beach-themed
bottle designs range from peaceful sunsets to surfing paradises to the
quintessential lake view from the dock. The award-winning bottles are
intended to inspire consumers to find their own beach, be it a front
porch swing, a backyard barbecue with friends or on a patio overlooking
the city skyline.
"This year, as we celebrate 25 years in Canada, we want to remind
consumers that the "beach" is a philosophy of enjoying the moment, and
most importantly of coming together with friends and family to
celebrate life's good times," says Stewart Priddle, Director of
Marketing, Modelo Molson Imports. "We're thrilled to have been embraced
so enthusiastically by Canadians and are proud to be commemorating this
milestone in a way that perfectly captures the essence of the Corona
Corona's nine summer-themed, Collector's Edition bottles are available
for a limited time only in 6-packs at beer and liquor stores across the
country. Each of the bottle designs - Aquatica, Aventura, Escape,
Harmony, Majestic, Serenity, Siesta, Solo and Voyager, feature imagery
designed to evoke tranquility and relaxation including scenes of
mountains, lakes, sunsets, beaches and classic Canadian cottage
country. The designs were created by Toronto-based design studio,
Shikatani Lacroix Design and can be viewed at www.findyourbeach.ca.
About Modelo Molson Imports L.P.
Modelo Molson Imports L.P. is a joint venture that imports, distributes
and markets the Modelo portfolio of fine beer brands across Canada. The
Modelo portfolio includes Corona Extra, the #1 imported beer in Canada,
Corona Light, Negra Modelo and Pacifico beer brands. For more
information, visit www.findyourbeach.ca. Modelo Molson Imports L.P. is a 50-50 joint venture between Grupo
Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the
brewing, distribution and sale of beer, and Molson Canada, an operating
company of Molson Coors Brewing Company
(TSX:TAP.A)(TSX:TAP.B)(NYSE: TAP), a leading international brewer.
For further information:
For more information on Corona, or to receive images of the collector's edition bottles, please contact:
416-360-6522 ext 235