LIFE'S A BEACH! CORONA CELEBRATES 25 YEARS IN CANADA

- Iconic clear glass bottle gets a designer look for summer -

TORONTO, June 16, 2011 /CNW/ - Corona is celebrating 25 years in Canada by creating a "beach" for every Canadian this summer.

Although not everyone can actually head to the sand and surf, Corona is reminding Canadians all they need is an icy cold Corona and good friends to relax and get their "beach" on. As part of several initiatives the brand is surprising and delighting consumers with to celebrate its 25th anniversary in Canada, Corona is offering nine original Collector's Edition, beach-themed bottle designs to help Canadians unwind and travel to their 'Corona state of mind'.

Corona's exceptionally refreshing and authentic taste has made it Canada's number one selling import beer - and its long neck clear glass bottle, one of the most recognizable in the world.  The beach-themed bottle designs range from peaceful sunsets to surfing paradises to the quintessential lake view from the dock.  The award-winning bottles are intended to inspire consumers to find their own beach, be it a front porch swing, a backyard barbecue with friends or on a patio overlooking the city skyline.

"This year, as we celebrate 25 years in Canada, we want to remind consumers that the "beach" is a philosophy of enjoying the moment, and most importantly of coming together with friends and family to celebrate life's good times," says Stewart Priddle, Director of Marketing, Modelo Molson Imports. "We're thrilled to have been embraced so enthusiastically by Canadians and are proud to be commemorating this milestone in a way that perfectly captures the essence of the Corona brand."

Corona's nine summer-themed, Collector's Edition bottles are available for a limited time only in 6-packs at beer and liquor stores across the country.  Each of the bottle designs - Aquatica, Aventura, Escape, Harmony, Majestic, Serenity, Siesta, Solo and Voyager, feature imagery designed to evoke tranquility and relaxation including scenes of mountains, lakes, sunsets, beaches and classic Canadian cottage country.  The designs were created by Toronto-based design studio, Shikatani Lacroix Design and can be viewed at www.findyourbeach.ca.

About Modelo Molson Imports L.P.
Modelo Molson Imports L.P. is a joint venture that imports, distributes and markets the Modelo portfolio of fine beer brands across Canada. The Modelo portfolio includes Corona Extra, the #1 imported beer in Canada, Corona Light, Negra Modelo and Pacifico beer brands. For more information, visit www.findyourbeach.ca.  Modelo Molson Imports L.P. is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the brewing, distribution and sale of beer, and Molson Canada, an operating company of Molson Coors Brewing Company (TSX:TAP.A)(TSX:TAP.B)(NYSE: TAP), a leading international brewer.

SOURCE Corona

For further information:

For more information on Corona, or to receive images of the collector's edition bottles, please contact:

Nicole Cayer
PUNCH Canada
Nicole@punchcanada.com
416-360-6522 ext 235


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