Lexus of Canada thanks CAA for Safety Innovations Award



    MONTREAL, Jan. 17 /CNW/ - Today at the 2008 Montreal International Auto
Show, Lexus of Canada thanked the Canadian Automobile Association (CAA) for
awarding it the 2008 CAA Pyramid Award(TM) for Safety Innovations for the
Lexus Advanced Pre-Collision System.
    "When we introduced the all-new Lexus LS 600h L, we focused on making our
most prestigious hybrid flagship one of the most technologically advanced,
from fuel efficiency and reduced emissions to leading safety initiatives. The
Lexus Advanced Pre-Collision System in this model is helping to chart a course
for technologies of the future," explained Yves Gionet, Director of Lexus in
Canada. "This system, the first of its kind in North America, goes beyond
rapid response to actually predict situations and implement actions to protect
the driver and passengers."
    "We are very grateful that the CAA has honoured us with this award, which
we feel is an important endorsement of our approach to next generation vehicle
design," Mr. Gionet concluded.
    The Lexus Advanced Pre-Collision System uses a millimetre-wave radar
system and stereo cameras to detect obstacles in front of the vehicle. It
correlates this information with data from a face recognition driver
monitoring system to determine whether the possibility of a collision exists.
Once determined, the system co-ordinates the vehicle's braking, suspension
stiffness and variable gear ratio steering to maximize their effectiveness in
case they are needed to support driver evasive actions.
    The Lexus Advanced Pre-Collision System is one of the many state of the
art technologies fitted to the Lexus LS 600h L long wheelbase prestige luxury
hybrid sedan, introduced to Canada in 2007. It is destined for introduction to
other Lexus models.





For further information:

For further information: Melanie Testani, Consultant, Public Relations,
Lexus of Canada, (416) 571-5894, metestani@lexus.ca


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