Let the voting begin: AIR MILES Collectors share heartwarming and humourous true-life stories in national competition



    TORONTO, Nov. 20 /CNW/ - Inspirational, heartwarming and humourous
true-life stories submitted from across the country can now be voted on, in
the search for Canada's top tale about collecting AIR MILES reward miles.
    More than 10,000 stories of overcoming challenges, helping those in need,
and the love of family were submitted by AIR MILES Collectors from
coast-to-coast as part of the AIR MILES reward miles For Everyone 'Memories'
competition.
    "In celebration of our 15th anniversary, we asked Collectors to tell us
their stories and relive their memories of being part of the AIR MILES Reward
Program," said Candice Troupe, Director, AIR MILES Reward Program. "It is very
rewarding for us to learn that so many Canadians feel such a connection to
their AIR MILES memories and the quality of the submissions made it extremely
difficult to narrow the field down to the top 10 stories.
    The top 10 stories can be viewed and voted for online at
www.airmilesforeveryone.ca until December 3.
    "One man told us how his AIR MILES reward miles made it possible for him
to see his daughter compete as a member of Canada's Olympic Team. A woman in
Nova Scotia wrote about getting to be with her dad as he underwent risky
surgery. Another in Alberta shared the story of how AIR MILES made it possible
for her family to have Christmas presents during one especially challenging
holiday season," said Troupe.
    The author whose story receives the most votes will be awarded 15,000 AIR
MILES Reward Miles, with the other runners-up each receiving 500 Reward Miles.

    About the AIR MILES Reward Program
    ----------------------------------
    The AIR MILES Reward Program is Canada's premier coalition loyalty
program, with more than 9 million active Collector accounts representing
approximately two-thirds of Canadian households actively collecting AIR MILES
reward miles with the recognizable blue card.
    The AIR MILES Reward Program allows Collectors to earn travel, leisure,
entertainment and other lifestyle rewards quickly, simply by doing their
everyday shopping for products and services at AIR MILES Sponsors. Collectors
can shop and collect AIR MILES reward miles at more than 100 brand-name
Sponsors across the country, representing thousands of retail and service
locations nationally, including BMO Bank of Montreal, Mosaik MasterCard, RONA,
Shell, SportChek (Sports Experts), American Express, The Shoe Company, A&P,
Sobeys, Safeway, IGA, and airmilesshops.ca.
    The AIR MILES Web site is www.airmiles.ca.





For further information:

For further information: AIR MILES Reward Program, (416) 552-2346; Karl
Baldauf, Veritas Communications, (416) 482-2248 ext. 574


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