Let the Bidding Begin: MasterCard Priceless Hockey Auction to Raise Funds for Big Brothers Big Sisters of Canada



    Tickets to the Stanley Cup(TM) Finals; Skills Session with an NHL(R)
    player, Golf with Bobby Orr among the priceless experiences and
    memorabilia available at eBay.ca/priceless

    TORONTO, March 22 /CNW/ - How much would you pay for a skills session
with an NHL(R) hockey player? What's the value of playing in a foursome with
Bobby Orr at the Canadian Open? The MasterCard Priceless Hockey Auction
includes 10 priceless hockey experiences and memorabilia available for auction
at eBay.ca/priceless. All proceeds raised will be donated to Big Brothers Big
Sisters of Canada, with a matching donation to be made by MasterCard Canada(*).
Prizes include: one pair of tickets to a Stanley Cup(TM) Final game, backstage
and VIP access to CBC's Hockey Night in Canada, golf day with Bobby Orr at the
Canadian Open, and others.
    "The MasterCard Priceless Auction brings together two of our greatest
passions: hockey and charity," said Tammy Scott, Vice President, Brand
Marketing, MasterCard Canada. "Hockey fans across the country have a chance to
bid on - and win - priceless hockey experiences and memorabilia. We're
challenging Canadians to put their best bid forward to help raise money for
Big Brothers Big Sisters of Canada - and MasterCard Canada will match the
winning bids."
    The MasterCard Priceless Hockey Auction is live today and will continue
until 9:00 pm ET on March 28, 2007. Bidding and participation is open to legal
residents of Canada who are over the age of majority in their province or
territory of residence.
    MasterCard Canada has created 10 priceless hockey experiences and
memorabilia available for auction at eBay.ca/priceless, and they are:

    
    1.  One pair of tickets to Game 1 of the Stanley Cup(TM) Final;
    2.  Exclusive Hockey Hall of Fame package - eight tickets to a backstage
        tour of the Hockey Hall of Fame including a private viewing and photo
        opportunity with the Stanley Cup(TM);
    3.  NHL executive for the day - tour of the downtown Toronto NHL
        headquarters, dinner with an NHL(R) executive and tickets to watch
        the game from NHL(R) exclusive seats;
    4.  Skills Session with an NHL(R) Player - on ice practice session and
        drills with an NHL player, pose for pictures and private question and
        answer period;
    5.  Vintage autographed Captains Jerseys - Six vintage jerseys: Toronto
        Maple Leafs, Montreal Canadiens, Ottawa Senators, Calgary Flames,
        Vancouver Canucks, and Edmonton Oilers, signed by the 2006-2007
        captains of each team;
    6.  Backstage with CBC's Hockey Night in Canada - VIP tour for you and a
        friend to the Hockey Night in Canada studio in Toronto, including a
        visit to the production truck, booth and studio. Mingle with crew
        members and receive an autographed jersey from hockey icons Ron and
        Don;
    7.  Private Box at the Air Canada Centre - 12 tickets to a suite for a
        2007/2008 NHL(R) season game, complete with catering;
    8.  MasterCard Memorial Cup Tickets & Backstage Tour - Four tickets to
        the 2007 MasterCard Memorial Cup Final game in Vancouver and
        backstage tour of the Pacific Coliseum;
    9.  Ultimate NHL(R) Fan Experience - Two red club seats at a Leaf game,
        dinner package, backstage arena tour prior to the game, and signed
        hockey jersey;
    10. Golf Day with Bobby Orr at The Canadian Open - You and a friend play
        golf with Bobby Orr and a PGA Tour professional at the Canadian Open
        on July 25 in Markham, Ontario, also includes lunch with Bobby after
        the game.
    

    For full prizing details, please visit www.mastercard.ca.
    "This is a chance for MasterCard to say: thanks for your support,
Canada," said Bruce MacDonald, President and CEO, Big Brothers Big Sisters of
Canada. "Canadians have a chance to give to Big Brothers Big Sisters, and in
exchange, they walk away with a once-in-a-lifetime experience. We're
absolutely thrilled to be benefiting from MasterCard's generosity - and
creativity - with the MasterCard Priceless Hockey Auction - a new twist on a
classic fundraising approach."
    The bidding closes at 9:00 pm ET on March 28, 2007. All winners will be
contacted on March 29. Prizing fulfillment varies depending on the prize won.
For full contest details, please visit www.mastercard.ca.
    The MasterCard Priceless Hockey Auction is part of Canada Goes to the
Cup, a national promotion for MasterCard cardholders. Every time a cardholder
uses their MasterCard between March 1 and April 30, 2007, they are
automatically entered to win one of 13 trips for two to a 2007 Stanley Cup(TM)
Final game - one trip for each province and territory in Canada.
    In addition, to celebrate Canadian influence on hockey, an interactive
website has been developed at www.mastercard.ca. To learn more about Canadians
in the NHL, click on the map of North America to find out how many Canadians
play for each NHL team. Promotional activities and online creative was done by
Armstrong Partnership LP. Public relations activities are being executed by
Environics Communications.

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 16 billion transactions
each year, and provides industry-leading analysis and consulting services to
financial institution customers and merchants. Through its family of brands,
including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers
and businesses in more than 210 countries and territories. For more
information go to http://www.mastercard.com.

    
    (*)MasterCard Canada will match the total auction proceeds up
       to $30,000 CDN.
    





For further information:

For further information: Media Contact: Jill Anzarut or Olivia Yu,
Environics Communications, (416) 969-2708 or (416) 969-2718

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