6-time MotoGP champion Valentino Rossi joins the Monster Army to help
further expand the fast-growing Monster Energy brand all over the world
CORONA, Calif., Feb. 12 /PRNewswire/ -- Motorcycle racer Valentino Rossi
is one of the most recognizable athletes on the planet. And now people are
going to associate him with one of the most recognizable energy drink brands
on the planet as well, as Rossi is set to run the Monster Energy M-claw logo
on the 2009 MotoGP tour.
Continuing its global push, the No. 1 by-volume sales energy drink in the
United States - Monster Energy - will look to Rossi as a means of delivering
Monster's 'core' message to the legions of fans that follow the world's
premier two wheel road racing motorsport.
"Going Big has been our motto at Monster Energy for some time and
aligning ourselves with Valentino Rossi is about as big as it gets in
motorsports," said Mark Hall, President of Monster Energy. "We feel that
Valentino is one of those rare athletes that not only defines his sport, he
actually transcends it."
Rossi's race resume is stellar. Not yet 30-years-old, he stands as the
only racer in the sport's history to have won world titles in the 125cc,
250cc, 500cc and MotoGP classes. And his 97 career race wins in 210 starts
approaches a 50-percent win percentage that is absolutely mind boggling.
"I'm happy to join up with Monster Energy and to be one of the first
European sportsman testimonials for this new brand," said Rossi. "Monster is
growing all over the world and I am very excited to be joining them. I think
that together we can make something special and the M-claw is going to look
good on my new helmet!"
Monster Energy's Valentino Rossi began testing for his 2009 MotoGP title
defense at the Sepang Circuit in Malaysia this past weekend. The series opens
on April 12th at the Grand Prix of Qatar.
Monster Energy supports the sport. Be it MotoGP, SX, rally, insane
distance jumping, MX, road racing, supermoto, off-road, FMX, skate, MTB, rock
crawling, wake, mini bikes, surf, snow, BMX - name it - the athletes are
rockin' Monster Energy more than anything these days. Check out all the types
- Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos,
Monster's fruit juice hybrid dubbed "M-80," the party-friendly MIXXD, the
ground-breaking Java Monster premium coffee & cream drink line supercharged
with our Monster Energy blend, along with the new Monster Energy "Hitman"
energy shot. Valentino Rossi digs 'em - so will you. On the 'Net at
www.monsterarmy.com and www.monsterenergy.com
For further information:
For further information: PR, Gavin Emmett, +34 647 750 088 (Spain), or
+44 789 113 6208 (UK), firstname.lastname@example.org, for Monster Energy;
or Jamie Dobb of Monster Energy, +44 (0) 789 448 3868 (UK),
Jamie.Dobb@uk.monsterenergy.com Web Site: http://www.monsterenergy.com