Leading Symbian Developers Join adtronic, the First ad-Enabled Mobile Application Store in the World



    BARCELONA, Spain and STUTTGART, Germany, Feb. 12 /CNW/ - Picture is
available via EPA (European Pressphoto Agency) and can be downloaded free of
charge at: http://www.presseportal.de/pm/74445
    Symbian specialist Liquid Air Lab today launched adtronic, the first
purely ad-enabled mobile application store. The application store is available
today and can be freely downloaded for NOKIA Smartphones from
http://www.adtronic.mobi.
    Leading Developers like Indiagames, Joikusoft, DS Effects, Killer Mobile,
ZingMagic and Cellictica have already joined this platform to offer their
premium applications ad-enabled and free of charge for the users. Over 150
applications from different categories have already partnered for the start.
Liquid Air Lab expects to have around 1.500 free, ad-enabled applications
included by summer 2009.
    Users can use all applications and games for free. adtronic gives the
consumer the ability to download premium applications for free directly onto
their handset by opting in to targeted advertising as the sole currency. The
visual ads will appear when the users receive incoming calls or messages like
SMS and MMS.
    Users have full control over the ads. The type of ads and frequency of
impressions are dictated by each user's unique profile: for example, users can
choose from around 15 different categories - like automotive, sports, beauty,
travel, etc. - choosing what kind of advertising interests them. In addition
they can define in the Speedometer' the maximum amount of ads they would like
to receive daily.
    Developers can monetize their applications. Symbian Developers can easily
bundle their application with this mobile advertising technology and
distribute the bundle through their existing distribution channels. Developers
expect to get more ad revenue as the ads with incoming calls or messages have
a consistently higher frequency than the traditional in-application
advertising, which is dependant on the individual usage of the host
application.
    Network Operators can distribute the application store to their
customers. Network Operators all around the world can distribute this
application store for free and participate in incoming ad revenue.
    "We are excited to be part of the launch of this unique, ad-supported
application store targeted at the Symbian Smartphone market. We see this as
one of the key innovations contributing to the growth of mobile gaming," says
Samir Bangara, Chief Operating Officer, Indiagames Ltd.
    Tom Ojala, Founder and Chairman of the Board of Joikusoft comments: "We
really support the idea of this free application store as we also offer
premium apps for free to our customers from our channel http://www.joiku.com.
We expect that downloads of applications and games will grow exponentially
when they are offered for free and ad-financed."
    "Free and Premium is a strong combination, which will always attract
consumers." says Mikko Linnamaki, CEO and Founder of Liquid Air Lab. "With our
adtronic product, we are creating a new ecosystem for Symbian, which includes
advertisers, application developers, carriers and of course consumers. Now,
the Symbian application developers can get out of the walled gardens
controlled by the operators and access a world-wide customer base
immediately."
    The application store can be downloaded directly from
http://www.adtronic.mobi.

    About Liquid Air Lab / adplace.com
    Liquid Air Lab was founded in May 2002 by Mikko Linnamaki (CEO) and Tero
Katajainen (CTO) with headquarters in Stuttgart and offices in Berlin
(Germany) and Berkeley (USA).
    The company is privately held and is backed by Balderton Capital and
Baytech Venture Capital.
    adplace.com is the mobile advertising division of Liquid Air Lab,
specialized in small display advertising on Symbian Smartphones, the iPhone
and iPod.
    For more information, please contact us or visit our website
http://www.adplace.com.





For further information:

For further information: Liquid Air Lab GmbH, Mikko Linnamaki, CEO, Tel:
+49-711-849-478-31, Mobile: +49-151-149-77-017, Fax: +49-711-508-90-83, Mail:
mikko@adplace.com; Tanja Engler, Head of Marketing/PR, Tel: 49-711-849-478-56,
Mobile: +49-177-936-65-74, Fax: +49-711-508-90-12, Mail: press@adplace.com

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LIQUID AIR LAB GMBH

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