Leading Canadian B2B Supplier Grand & Toy Deploys Mercado on Its New eCommerce Site



    Mercado Delivers the Right Products, Services, and Information - to the
Right Audience at the Right Time

    PLEASANTON, CALIF., November 7 /CNW/ - Mercado Software, the leading
provider of eCommerce search and merchandising solutions, today announced that
Grand & Toy (www.grandandtoy.com), Canada's largest office products company
and an OfficeMax company, has deployed the Mercado search and merchandising
solution for its English and French language eCommerce Websites.

    Grand & Toy services over 200,000 customers in Canada through its more
than 45 store network and its eCommerce site, which processes more than
140,000 online transactions monthly. Grand & Toy operates an innovative
eCommerce site that is easy to use and maximizes B2B purchasing efficiencies.
With over $750 million in annual sales, Grand & Toy's online business is
responsible for about 62% of its total revenue.

    "We're proud to be one of the top five eCommerce businesses in Canada.
We've gotten there by responding to the customer's needs and by offering a
first-class transactional Website," said Garry Wood, President of Grand & Toy.

    As the company celebrates 125 years of success, it launched a recent
re-branding and new business-to-business model involving strategic supply
sourcing for client companies.

    Mercado has provided Grand & Toy with robust search combined with sorting
capabilities to enable easy product selection. If a customer is looking for
whiteboards, Mercado enables grandandtoy.com to show its complete selection,
which can be further refined by brand or price. In addition, the site shows
customers an article on essential items to stock in boardrooms.

    "We're offering more than office supplies. We want to be measured not
only on the price of the pen, but also on the value of the service rendered,"
adds Wood. "The same holds true online; if a product has been discontinued
we'll suggest an alternative options. If people are looking for color copy
paper, we will not only help them choose the right paper for their color
copier but we will also feature an article about choosing the right paper for
their specific equipment. That's providing value to our customers."

    Grand & Toy selected Mercado because it provides the ability to present
relevant products, services and information to the customers exactly when they
need it. "For example, after lunch we can promote tea - or at the end of the
day, ergonomically friendly chairs," said Valerie Jones, Grand & Toy's General
Manager of eCommerce. "Mercado also offers a straightforward management tool
that allows our eCommerce team to manage online merchandising updates with
just a few clicks of a mouse. We can now add new promotions within minutes."

    "Grand & Toy is a great example of an online B2B supplier taking a
leadership role by leveraging state-of-the-art eCommerce technologies to
market both services and products," said Corey Leibow, President and CEO of
Mercado. "Mercado's strong merchandising features enhance the overall buying
experience and enable customers to quickly find what they are looking for. As
a result, Mercado is helping Grand & Toy position itself as the go-to place
for business products and solutions."

    About Mercado Software

    Mercado Software is the leading eCommerce search & merchandising solution
provider for Internet & multi-channel retailers and B2B eCommerce sites. By
enabling a superior buying experience and equipping business managers with a
powerful platform on which to execute merchandising strategies, online
businesses can aggressively grow revenue and foster customer loyalty. Sears
Holdings Corp., GUESS?, Inc., Overstock.com, Williams-Sonoma Inc., OfficeMax,
Macy's, ShopNBC, Delightful Deliveries, and Organize.com are some of the
companies benefiting from Mercado's solutions. For more information about
Mercado Software, please call at 925-401-9300 or on our Website at
www.mercado.com.

    About Grand & Toy

    Founded in 1882, Grand & Toy has evolved from Canada's leading supplier
of office products to the nation's number one source for complete business
solutions. From office supplies, interiors, technology and imaging, to a host
of essential professional services, Grand & Toy is enhancing office
performance by providing the tools and solutions needed to stay competitive in
today's fast-paced marketplace. Offering more than 10,000 products available
through an award-winning Web site, detailed catalogue and over 40 retail
locations across Canada, Grand & Toy offers the resources, experience and
insight to help Canadian businesses realize their full potential. For more
information, visit www.grandandtoy.com.




For further information:

For further information: Davis-Marrin Communications Mark Shapiro,
858-573-0736 mshapiro@davismarrin.com

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