Le Château turns its fashionable music dial to Canadian sound



    First Major Retailer to Mix Canadian Style and Sound

    MONTREAL, Feb. 26 /CNW Telbec/ - Le Château, Canada's leading national
retailer of globally-inspired fashion strikes an innovative chord promoting
Canadian music in its stores starting this March.
    From Made In Canada fashion to playing Made in Canada music, Le Château
is making Canada trendy. With a refreshing approach to revitalizing its sound
waves, the proud Canadian brand spearheads its own musical revolution mixing
its runway-to-real-way fashions for men and women with hip, new Canadian
sound. Come March, the 200-plus chain will become the newest sound stage for
English and French Canadian musical talent featuring a significant percentage
of new and emerging content in its in-store musical line-up.
    Maintaining a contemporary musical beat, Le Château plans to incorporate
hot and vibrant Quebec 'chanteurs' as well as aspiring English Canadian
artists, who have not as yet tapped into commercial air. "Music is an integral
component of the retail environment and the invisible part of the design
element of our store," says Franco Rocchi, Vice-President of Sales and
Marketing. "This musical tune-up is a natural for us, since fashion and music
draw inspiration from each other and Canada has so many wonderfully talented
artists to celebrate."
    In Quebec, the fashion brand has been dressing celebrities on red carpets
and promoting musical talent in its wears for years. Now, Le Château gives
local artists the opportunity to be heard across Canada.

    Le Château is a leading Canadian specialty retailer offering contemporary
fashion apparel, accessories and footwear to style-conscious women and men. Le
Château's success is built on quick identification of and response to fashion
trends through its design, product development and vertically integrated
operations. Le Château brand name merchandise is sold exclusively through our
208 retail locations. All stores are in Canada, except for four locations in
New York City and the surrounding area. For more information, please visit
www.lechateau.com.




For further information:

For further information: Carrie Sanders, GA & Associates, (514)
933-2736, Carrie@ga-associates.com

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MaisonBrison Communications

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Le Château Inc.

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