LCBO's 20th annual Ontario wine promotion invites customers to find their local favourite

 

To view the Social Media Release, click here: http://smr.newswire.ca/en/lcbo/lcbos-20th-annual-ontario-wine-promotion-invites-customers

TORONTO, Sept. 13, 2011 /CNW/ - The LCBO, with Wine Country Ontario, is launching goLOCAL - Find Your Favourite, its 20th consecutive fall promotion of Ontario wines. The promotion, which traditionally boosts Ontario wine sales, follows a strong spring and summer for Ontario VQA table wines which have seen almost 13 per cent year-over-year sales growth.

Some 130 products from 50 Ontario wineries will be featured in 619 LCBO stores during the promotion until October 8. Thirty of the wines are new releases (20 from LCBO Wines Category and 10 from VINTAGES). There will also be 1,850 tastings at LCBO stores, food and wine pairing sessions at LCBO outlets with event kitchens and a "Find your Favourite" Blog Challenge. For a full list of promotional activities, go to www.lcbogolocal.com.

LCBO's autumn FOOD&DRINK magazine also profiles Ontario winemakers and a special edition Vintages catalogue is dedicated entirely to VQA wines. During the promotion, 115 restaurants across Ontario will also be featuring special goLOCAL menus and Ontario wines paired with food in a goLOCAL challenge. 

For more information on goLOCAL - Find Your Favourite  featured products, tastings and contests, call the toll-free, bilingual LCBO Contact Centre at 1-800-ONT-LCBO (668-5226).  In Toronto, call 416 365-5900 or visit your nearest LCBO store.  The TTY number for people who are deaf or hard of hearing is 416 864-6898 or 1-800-361-3291. 

You can also go to www.lcbogolocal.com, www.lcbo.com, www.vintages.com and www.winecountryontario.ca.

For more information, see the backgrounder "LCBO support for Ontario wines" in the media centre at www.lcbo.com.

Image with caption: "goLOCAL and find your favourite Ontario wines until October 8 in all LCBO stores (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20110913_C2828_PHOTO_EN_3153.jpg

Image with caption: "Ed Madronich, Chair, Wine Council of Ontario, highlights local favourites at the LCBO (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20110913_C2828_PHOTO_EN_3155.jpg

Image with caption: "LCBO stores showcase the best Ontario wines (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20110913_C2828_PHOTO_EN_3157.jpg

Image with caption: "VINTAGES special edition Ontario wine release celebrates the latest VQA wines (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20110913_C2828_PHOTO_EN_3159.jpg

Video with caption: "Video: goLOCAL - Find Your Favourite ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20110913_C2828_VIDEO_EN_3165.mp4&posterurl=http://photos.newswire.ca/images/20110913_C2828_PHOTO_EN_3165.jpg&clientName=LCBO&caption=Video%3A%20goLOCAL%20%2D%20Find%20Your%20Favourite%0D%0A&title=goLOCAL%20%2D%20Find%20Your%20Favourite

SOURCE LCBO

For further information:

MEDIA CONTACTS:

Chris Layton 
LCBO Media Relations Co-ordinator
Tel. 416 864-6772; 
Cell: 416 587-3729; 
E-mail: chris.layton@lcbo.com

Trina Hendry 
Media Relations Consultant, Marketing and Customer Insights
Tel. 416 864-6803; 
Cell: 416 358-0357; 
E-mail: trina.hendry@lcbo.com


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