LCBO stores raise funds for Osteoporosis Canada

TORONTO, Feb. 24 /CNW/ - Starting on March 1, the public can help support Osteoporosis Canada by making a donation at any of the more than 600 LCBO stores throughout Ontario. Donation boxes for Osteoporosis Canada will be displayed at LCBO checkout counters until March 31.

As many as two million Canadians live with osteoporosis, a disease that causes bones to lose their strength, become thin, brittle and prone to fracture. Osteoporosis Canada works to educate, empower and support these individuals. Funds raised through the LCBO donation boxes will be used to deliver vital education and patient support programs, drive research and advocate for Ontarians living with osteoporosis.

"We appreciate the support we receive from LCBO, its employees and especially its customers," says Dr. Famida Jiwa, President and CEO of Osteoporosis Canada. "LCBO's province-wide store network provides a unique opportunity to raise public awareness and funds to carry out the important work we do."

"LCBO is pleased to partner with Osteoporosis Canada and help improve the lives of individuals and communities across Ontario," says LCBO President and CEO Bob Peter. "We appreciate the unwavering generosity of LCBO's customers and staff who support these worthy causes and, in turn, assist their fellow Ontarians."

Osteoporosis Canada is one of 25 provincial, as well as numerous local charities that will benefit from LCBO's province-wide donation box program in 2011. In 2010, LCBO raised a total of $4.2 million for charities through special programs and initiatives, of which $3.8 million was raised through in-store fundraising. In addition, LCBO's annual dividend transfer to the Ontario government, which totaled $1.41 billion in fiscal 2009-10, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

Osteoporosis Canada thanks the public for its support when shopping at their local LCBO store during March.

SOURCE Osteoporosis Canada

For further information:

Media Contacts:

Matthew Rocheford
Osteoporosis Canada Communications Coordinator
Tel: 416 696-2663; E-Mail: mrocheford@osteoporosis.ca

Stephanie Petroff  
LCBO Senior Communications Consultant 
Tel: 416 864-6792; E-mail: stephanie.petroff@lcbo.com 

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Osteoporosis Canada

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