LCBO stores collect donations for L'Aquila earthquake relief



    TORONTO, April 17 /CNW/ - Effective immediately, the public can help
support those whose lives were devastated by the recent earthquake in
L'Aquila, Italy by making donations to the Canadian Red Cross at select LCBO
stores in Ontario.
    In addition, until May 23, LCBO customers can help with relief efforts
through the purchase of wines from the Abruzzo region, which includes
L'Aquila. A portion of the sales from participating Abruzzo region wineries -
Citra, Casal Thaulero, Dragani, Farnese, Spinelli, Tollo and Bosco - will be
added to the relief fund. The 29 participating products will be identified
through shelf signs.
    "Ontarians have a long history of giving generously when others are
affected by natural disasters," said LCBO President and CEO Bob Peter. "LCBO
is pleased to provide this opportunity for the public to contribute to the
relief effort and to support the fundraising efforts of Italian winemakers
with whom we have a longstanding business relationship."
    Ontario residents wishing to make a financial donation may also give
online at www.redcross.ca, call 1-800-418-1111 or contact their local Canadian
Red Cross office. The 24-hour toll free line accepts Visa, MasterCard and
American Express. Cheques should be made payable to the Canadian Red Cross,
earmarked "Italian Earthquake" and mailed to the Canadian Red Cross National
Office, 170 Metcalfe Street, Suite 300, Ottawa, Ontario, K2P 2P2.

    EDITOR NOTE: List of LCBO stores with donation boxes for Italian
earthquake relief fund available on request.





For further information:

For further information: MEDIA CONTACTS: Jacqueline Waldorf, LCBO Sr.
Communications Consultant, Tel. (416) 864-6875, Fax: (416) 864-6850, E-mail:
jacqueline.waldorf@lcbo.com; Chris Layton, LCBO Media Relations Co-ordinator,
Tel. (416) 864-6772, Cell (416) 587-3729, E-mail: chris.layton@lcbo.com; Tanya
Elliott, Canadian Red Cross, Ontario Zone - Director, Public Affairs, Tel.
(905) 890-1000 ext. 202, Cell: (905) 460-7966, E-mail:
tanya.elliott@redcross.ca


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