LCBO opens new 10,200 square-foot store to serve Stoney Creek South



    TORONTO, Oct. 1 /CNW/ - Toasting with fine Ontario sparkling wine, LCBO
and city officials today opened the new LCBO Stoney Creek store at 2273 Rymal
Road. The new 10,200 square-foot outlet increases the number of liquor stores
serving Stoney Creek from two to three.
    "The population of this area of Stoney Creek is expected to grow by more
than 20 per cent over the next 10 years," said LCBO President and CEO Bob
Peter. "With its wide selection of 2,100 products and full range of services,
this store will help us better serve this growing population and evolving
consumer tastes."
    The new store offers more than 7,300 square feet of shopping space,
including a large VINTAGES fine wine and spirits section with 400 products. It
is the first LCBO store in the region with a VINTAGES Top 10 display for
popular premium wines. There's also a wide selection of Ontario wines, with
many prominently showcased this month as part of the LCBO Buy to Fly Ontario
wine promotion. The store also has large chilled beer and ready-to-drink
cooler sections and a tasting counter that offers regular product samplings.
    "I am pleased to help officially open this new store which speaks to the
vitality of this growing part of Stoney Creek," said Brad Clark, Councillor
for Hamilton-Stoney Creek Ward 9, representing Hamilton Mayor Fred
Eisenberger. "This store exemplifies the LCBO's commitment to providing
excellent customer service while promoting social responsibility."
    Last year, LCBO staff challenged a record 1.8 million people who appeared
underage or intoxicated, almost six per cent more than the previous year.
Almost 123,000 were refused service, a 10 per cent increase, 82 per cent for
age-related reasons. The LCBO has also continued its high-profile TV
advertising to discourage drinking and driving with a new campaign to start
this fall.
    The new store's knowledgeable staff includes a product consultant to
provide advice to customers and licensees on products, menu and party
planning, wine lists and stocking a bar or wine cellar. There is also a WOW
(World of Ontario Wines) Leader dedicated to promoting Ontario wines and all
staff have completed product knowledge and responsible service training.
    "Ontario consumers expect to find more at their local liquor store than
just bottles on the shelf," noted Peter. "This store helps customers make
informed buying decisions. It's a place where you can make a quick purchase or
get advice on planning a dinner party. You can also sample new and featured
products to help take the mystery out of your shopping experience."
    New and upgraded stores have helped the LCBO deliver 13 consecutive
record dividends to the province, including a $1.28 billion dividend in fiscal
2006-07. This revenue helps pay for health care, education and other important
government programs and services.


    BACKGROUNDER: NEW LCBO RYMAL ROAD STORE IN STONEY CREEK

    The new 10,200 square-foot LCBO store at 2273 Rymal Road and Upper
Centennial Parkway in Stoney Creek increases the number of stores serving
Stoney Creek from two to three. It is one of the largest LCBO stores in the
Hamilton/Burlington area.

    
    The new store includes the following:
    -   more than 7,300 square feet of shopping space;
    -   some 2,100 products in total, many available chilled;
    -   a VINTAGES section with 400 fine wines and premium spirits, and a
        VINTAGES Top 10 wines display;
    -   an extensive selection of Ontario wines;
    -   large chilled beer and cooler sections;
    -   a gift section offering beverage alcohol gift packs and gift
        wrapping;
    -   a tasting counter presenting regular product samplings;
    -   five checkouts, including a customer service desk, and wide aisles
        for quick service and barrier-free access;
    -   knowledgeable staff, including a product consultant to advise
        customers and licensees on LCBO products, menu and party planning,
        wine lists and stocking a bar or wine cellar;
    -   a WOW (World of Ontario Wines) Leader - employee designated to
        promote Ontario wines with customers;
    -   open 10:00 a.m. to 10:00 p.m., Monday to Saturday, and 12:00 noon to
        5:00 p.m. on Sundays.
    

    In fiscal 2006-07, LCBO staff challenged a record 1.8 million people who
appeared underage or intoxicated, almost six per cent more than the previous
year. Almost 123,000 were refused service, a 10 per cent increase, 82 per cent
for age-related reasons. The LCBO has also continued its high-profile TV
advertising to discourage drinking and driving with a new campaign to launch
this fall.
    A $3.9 billion provincial government enterprise, the LCBO has 602 retail
stores and employs some 6,500 people, including part-time workers. The LCBO is
one of the largest single purchasers of beverage alcohol products in the
world, buying from more than 70 countries.
    In the past 10 years, the LCBO has received numerous awards, including
the Retail Council of Canada's (RCC) Innovative Retailer of the Year (twice)
and Socially Responsible Retailer of the Year, and the Ontario Chamber of
Commerce's Outstanding Business Achievement Award. Earlier this year, the LCBO
won the RCC's 2007 Retail Supply Chain Award.
    In fiscal 2006-07, the LCBO delivered a 13th straight record dividend of
$1.28 billion, in addition to remitting $363 million in provincial sales tax,
to the Ontario government. The LCBO also remitted an additional $466 million
in federal excise taxes, customs duties, Goods and Services Tax (GST) and
municipal taxes. These revenues, totalling more than $2 billion, support a
wide range of important government social programs, services and capital
projects.





For further information:

For further information: Media Contact: Chris Layton, LCBO Media
Relations Co-ordinator, Tel. (416) 864-6772; Cell. (416) 587-3729; Fax. (416)
864-6850; E-mail: chris.layton@lcbo.com


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