LCBO celebrates 25 years of nouveau wines



    TORONTO, Nov. 6 /CNW/ - The LCBO is celebrating 25 years of offering
nouveau wine by releasing six nouveau wines at 400 liquor stores starting at
10:00 a.m. on November 15, 2007. The annual release on the third Thursday of
each November is greeted around the world with festivities and heralds the
first wine of the year's harvest.
    "Prior to 1982, nouveau wines were only available at a few select
restaurants that privately imported them," notes Tami Karakasis, LCBO Product
Manager for European Wines. "In response to growing consumer interest, the
LCBO brought in 1,200 cases of nouveau wine that first year and they sold out
in a matter of days."
    This year, LCBO is offering four French and two Italian nouveau-style
wines. In total, more than 11,000 cases will be distributed to select LCBO
stores across Ontario. Each store receives a limited quantity of the wines so
customers are advised to shop early for best selection.

    The nouveau wines available this year are as follows:

    In most participating LCBO stores:

    France
    ------
    Mommessin Beaujolais Nouveau 750 mL $13.25 (2,000 cases)
    --------------------------------------------------------
    Duboeuf Gamay Nouveau 750 mL $8.95 (1,480 cases)
    ------------------------------------------------
    Jeanjean Syrah Primeur 750 mL $9.95 (1,900 cases)
    -------------------------------------------------

    Italy
    -----
    Negrar Novello del Veneto IGT 750 mL $9.45 (2,535 cases)
    --------------------------------------------------------
    Novio Vino Novello 750 mL $9.95 (1,176 cases)
    ---------------------------------------------

    In VINTAGES fine wine and premium spirits sections at select LCBO stores:

    France
    ------
    Duboeuf Beaujolais Villages Nouveau 750 mL $15.95 (2,000 cases)
    ---------------------------------------------------------------

    The nouveau wine tradition started in the vineyards of the Beaujolais
region of France more than 100 years ago when local winemakers developed a
quick maturing wine to celebrate the completion of the harvest with their
workers. The result was a fresh, fruity wine that they called Beaujolais
Nouveau or Beaujolais Primeur. News of this tradition spread and the annual
release of nouveau wines eventually evolved into an international celebration.
    In the 1980s, Italy also began exporting nouveau-style wines called vino
novello and Ontario has produced gamay nouveau wines in some years.
    "The nouveau tradition injected a sense of fun into the wine world and
helped make the enjoyment of wine less intimidating for consumers," says
Karakasis. "These are wines to be enjoyed in the spirit of celebration. What
better way to brighten up a cold, grey November day."
    Nouveau wines are best served slightly chilled and matched with lighter
foods such as appetizers. To enjoy their fresh, fruity character at its best,
they are best consumed young, although they are still drinkable up to a year
after release.
    For more information on the 2007 nouveau wines and participating LCBO
stores, call the toll-free LCBO Infoline: 1-800-ONT-LCBO (668-5226). In
Toronto, call (416) 365-5900 or visit your nearest LCBO store. The TTY number
for the deaf and hearing impaired is 416 864-6898 or 1-800-361-3291. You can
also access the LCBO website at www.lcbo.com





For further information:

For further information: Chris Layton, LCBO Media Relations Coordinator,
Tel. (416) 864-6772, Fax (416) 864-6850, chris.layton@lcbo.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890