Lax Enforcement, Broken Promises: Systematic violation of the ban on flavoured cigarillos

MONTREAL, April 28 /CNW Telbec/ - A new study released today by the Quebec Coalition for Tobacco Control provides evidence of widespread violation of the "Cracking Down on Tobacco Marketing Aimed at Youth Act", which aimed to ban fruit and candy flavours in cigarettes and little cigars. (The study is available at: http://cqct.qc.ca/Documents_docs/DOCU_2011/PROJ_11_04_12_EtudeConformiteCigares_FINAL.pdf )

The in-house study was carried out on 400 samples of new flavoured "cigars", products that were recently introduced to the market following the adoption of Bill C-32. The results show that 48.7% of these products weigh 1.4 gram or less and are therefore illegal according to the Act. In other words, "in addition to circumventing the spirit of the law, the cigar industry is not even respecting the letter of the law", says Flory Doucas, spokesperson for the Coalition.

"This is an extremely serious breach of the law, a law that is meant to protect children from tobacco industry marketing. While we applauded Mr. Harper's drive to get the law passed, we are disappointed in the end results. The law is clearly not doing what it was meant to do. The government talks about being tough on crime, but that doesn't seem to apply when it comes to the tobacco industry.

"This is not the victory for the health of our children that Harper said it would be. True commitment to public health goes beyond feel-good photo-ops. Clearly, it's time to prohibit all flavours in all tobacco products and to close any potential loophole for the industry to exploit"

See the complete news release, images of the new products and a backgrounder on the law at: http://cqct.qc.ca/Communiques_docs/2011/PRSS_11_04_28_IllegalCigarsStudy.htm

SOURCE COALITION QUÉBÉCOISE POUR LE CONTRÔLE DU TABAC

For further information:

Flory Doucas: 514-598-5533; cell: 514-515-6780
Cynthia Callard, Physicians for a Smoke-Free Canada: 613-233-4878

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COALITION QUÉBÉCOISE POUR LE CONTRÔLE DU TABAC

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