Laurentian Bank's "La banque de ma maison" Website Honoured at the Boomerang Gala



    MONTREAL, Dec. 17 /CNW Telbec/ - On December 6th, the Laurentian Bank's
microsite, www.labanquedemamaison.ca, was prominent at the Boomerang gala,
which pays tribute to the best there is on Quebec's interactive communication
scene. The Bank's microsite, produced by the bleublancrouge agency, was
awarded a prize in the B2C websites - large business category (Sites Internet
- B2C - Grande entreprise).
    Produced to shed light on and simplify the various steps involved in
becoming a homeowner, the microsite features a little girl of about 10 years
of age who guides visitors through the four main steps involved in buying a
house: Mon budget, ma réalité (my budget, my reality); Ma maison, mon
environnement (my house, my environment); Mon hypothèque, ma maison; (my
mortgage, my house); and Mes projets, mes ressources (my projects, my
resources).
    Because the Bank is close to people and has understood that becoming a
homeowner can appear complicated and intimidating, it wishes to guide and
advise future owners. Thanks to its network of experts and vast line of
tailored mortgage products, Laurentian Bank is truly the homeowner's bank.

    About Laurentian Bank

    Laurentian Bank of Canada is a banking institution operating across
Canada and offering diversified financial services to its clients.
Distinguishing itself through excellence in service, as well as through its
simplicity and proximity, the Bank serves individual consumers and small and
medium-sized businesses. The Bank also offers its products to a wide network
of independent financial intermediaries through B2B Trust, as well as
full-service brokerage solutions through Laurentian Bank Securities.
    Laurentian Bank is well established in the Province of Quebec, operating
the third-largest retail branch network. Elsewhere throughout Canada, it
operates in specific market segments where it holds an enviable position.
Laurentian Bank of Canada has close to $18 billion in balance sheet assets and
more than $15 billion in assets under administration. Founded in 1846, the
Bank employs close to 3,300 people.




For further information:

For further information: Gladys Caron, Vice-President, Public Affairs,
Communications and Investor Relations, Office: (514) 284-4500, extension 7511,
Cellular: (514) 893-3963, gladys.caron@laurentianbank.ca

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Laurentian Bank of Canada

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