Laurentian Bank's "La banque de ma maison" web site lauded at the Digital Marketing Awards



    MONTREAL, Nov. 19 /CNW Telbec/ - The Laurentian Bank
www.labanquedemamaison.ca microsite, which discusses the four major steps
involved in buying a house in a simple and refreshing manner, was recognized
in Toronto on October 4, during the Digital Marketing Awards. This event is
presented annually by Marketing magazine to reward the best interactive
marketing productions in Canada.
    The Bank's microsite, produced by bleublancrouge, stood out in the
"Financial Services" category by bringing home the top prize-a Silver mention,
as no Gold was given out in this category.
    Produced to shed light on and simplify the various steps involved in
becoming a homeowner, the microsite features a little girl of about 10 years
of age who guides visitors through the four main steps involved in buying a
house: Mon budget, ma réalité (my budget, my reality); Ma maison, mon
environnement (my house, my environment); Mon hypothèque, ma maison; (my
mortgage, my house); and Mes projets, mes ressources (my projects, my
resources).
    Because the Bank is close to people and has understood that becoming a
homeowner can appear complicated and intimidating, it wishes to guide and
advise future owners. Thanks to its network of experts and vast line of
tailored mortgage products, Laurentian Bank is truly the homeowner's bank.

    About Laurentian Bank

    Laurentian Bank of Canada is a Quebec banking institution that operates
across Canada and is dedicated to meeting its clients' financial needs through
excellence in service, as well as through its simplicity and proximity. The
Bank serves individual consumers and small and medium-sized businesses, as
well as financial advisors through B2B Trust. It also provides full-service
brokerage solutions through its Laurentian Bank Securities subsidiary.
Laurentian Bank is well established in the Province of Quebec, operating the
third largest retail branch network and is also a performing player in
specific market segments elsewhere in the country. Laurentian Bank of Canada
has over $18 billion in balance sheet assets and over $15 billion in assets
under administration. Founded in 1846, the Bank employs 3,400 people. Its
common shares are listed on the Toronto Stock Exchange (TSX: LB). For more
information, please visit www.laurentianbank.ca .




For further information:

For further information: Gladys Caron, Vice-President, Public Affairs,
Communications and Investor Relations, (514) 284-4500, extension 7511,
Cellular: (514) 893-3963, gladys.caron@laurentianbank.ca

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Laurentian Bank of Canada

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