MONTREAL, Aug. 6 /CNW Telbec/ - Laurentian Bank is pleased to announce
that it will be sponsoring the Festival d'été de Beloeil, put on in the heart
of the capital of Vallée du Richelieu from August 6 to 10. This family and
cultural festival offers families shows, craft exhibits and free games,
especially in Laurentian Bank's Family Zone, which has inflatable games and
activities for the Little Heroes Club. The Festival d'été de Beloeil also aims
to show participants the many riches of the beautiful region of Vallée du
Richelieu, Quebec's gourmet region.
"At Laurentian Bank, we are thrilled to be part of the Festival d'été de
Beloeil, which has excellent quality activities for families in the region,"
said Gladys Caron, Vice President, Public Affairs, Communication and Investor
Relations. The event this year is even more important for us since we are
launching the Little Heroes Club activities, which shows our commitment to
children and families, and our willingness to encourage the development of
community life in areas where we are located, like in the Montérégie."
The Little Heroes Club
The Little Heroes Club makes the approach adopted by Laurentian Bank to
show its support and proximity to its preferred clientele--families--and
enable them to have unique and rewarding experiences. The Little Heroes Club
will come out during events involving the Bank--festivals and celebrations
throughout Quebec, cultural events focused on family and children, soccer
games and tournaments--in order to encourage children to be involved in the
sports, cultural and artistic life of their communities.
For this purpose, during the different hosted activities, the Bank will
offer young people the Little Heroes Club Passport, which will keep track of
the specific successes of young people in the different challenges they will
go through. The Bank ultimately would like to contribute to building the
self-esteem of children by applauding their achievements, both small and
This initiative and the participation of Laurentian Bank in many events
throughout Quebec reflect its commitment to being a responsible corporate
citizen. The Bank is committed to integrating into the communities in which it
operates, and being part of their local socio-economic life by offering
services to individuals and businesses, as well as interacting more with
people with the view of increasing proximity to its customers.
About Laurentian Bank
Laurentian Bank of Canada is a banking institution operating across
Canada and offering its clients diversified financial services. Distinguishing
itself through excellence in service, as well as through its accessibility,
the Bank serves individual consumers and small and medium-sized businesses.
The Bank also offers its products to a wide network of independent financial
intermediaries through B2B Trust, as well as full-service brokerage solutions
through Laurentian Bank Securities.
Laurentian Bank is well established in the Province of Quebec, operating
the third-largest retail branch network. Elsewhere throughout Canada, it
operates in specific market segments where it holds an enviable position.
Laurentian Bank of Canada has more than $18 billion in balance sheet assets
and more than $15 billion in assets under administration. Founded in 1846, the
Bank employs close to 3,400 people.
For further information:
For further information: Gladys Caron, Vice-President, Public Affairs,
Communications and Investor Relations, (514) 284-4500, extension 7511,
Cellular: (514) 893-3963, email@example.com