Laura Secord is bringing the flavours of springtime to members of Canadian Forces stationed in Kandahar



    2,500 famous Secord Eggs are en route to Afghanistan in time for Easter

    MISSISSAUGA, ON, March 11 /CNW/ - Thousands of men and women of the
Canadian Forces serving in Afghanistan are getting a special delivery from
Laura Secord as the Canadian chocolate maker today announced that it has
donated 2,500 of its famous Secord Easter Cream Eggs to soldiers stationed in
Kandahar.
    "Laura Secord is proud of the important contribution and brave efforts
being made by members of the Canadian Forces and our hope is to deliver a
small but traditional taste of Easter to the Canadian personnel serving in
Afghanistan," said company President Jamie Ardrey.
    The Canadian Forces Personnel Support Agency (CFPSA) welcomed the special
delivery by Laura Secord.
    "Receiving these Laura Secord Easter treats is great for the morale of
our troops," says Canadian Forces Personnel Support Agency Manager, Deployed
Operations, Gordon Wells. "A touch of home around the holiday season means a
great deal to all deployed Canadian Forces members who are away from their
families."
    A celebration of renewal and the promise of spring has been an important
part of Laura Secord's heritage as one of Canada's premier chocolatiers. For
95 years, Laura Secord has been making memories sweeter, using the finest
ingredients for the freshest chocolates. For more than 80 of those years,
Laura Secord's famous Easter cream eggs have become known as true harbingers
of spring.
    The Secord Easter Cream Egg was introduced in the 1920's as a sweet treat
for Easter, and has since become a Canadian tradition for families. This egg
with its fresh, mouthwatering buttercream centre, enrobed in dark chocolate,
has become so popular that customers simply refer to it as the Secord Egg.
Four sizes are available; a 20g mini Secord Egg to satisfy the impulsive
snacker, 100g & 200g eggs for loyal traditionalists, and a 300g egg for the
true connoisseur. Prices range from 75 cents to $10.
    Originally the cream eggs were produced for the Easter season, but their
popularity demanded that the eggs be made available to customers much earlier.
Production on Laura Secord Cream Eggs starts as early as January to meet the
demand and still provide the Laura Secord tradition of uncompromising high
quality and guaranteed freshness.
    Canadians take pleasure in how they eat the Secord Egg and sharing the
experience with friends and family is the best part. Some chill it or slice it
before enjoying. Others scoop out and eat the creamy, yellow centre first,
like a soft-boiled egg.
    The same famous Secord Egg being sent to troops overseas is now available
in Laura Secord retail stores across Canada, along with a wide selection of
Easter treats - from solid and hollow chocolate bunnies and lambs to solid
foil eggs in caramel, peanut butter and mint flavours.
    Also available are Laura Secord's new Robin's Egg Caramels for you to
plan the ultimate Easter egg hunt. These pastel blue coated eggs with a creamy
caramel chocolate centre are just $8 (160g). Or, spoil your friends and family
with the new Easter Hostess Box, a unique keepsake box filled with rich
truffles, milk chocolate foil eggs and delicious Robin's egg caramels. It's
perfect to enjoy with your guests at Easter brunch ($35.00, available at
select Laura Secord stores).

    About Laura Secord

    Founded in 1913, Laura Secord is Canada's largest chocolate retailer.
With more than 400 products, including premium chocolates, ice cream and
candies, Laura Secord still follows the guarded time-honoured recipes and
dedication to quality and excellent customer service as when the company first
started. Laura Secord has 1,600 employees and operates 142 retail shops, and
distributes its products in more than 2,000 third-party retail outlets across
Canada. For more information about Laura Secord, visit www.laurasecord.ca.





For further information:

For further information: Katarina Markovinovic, Andrea Farnell, Porter
Novelli Canada, (416) 422-7187, (416) 422-7162,
katarina.markovinovic@porternovelli.com, andrea.farnell@porternovelli.com; For
more information on the Canadian Forces Personnel Support Agency visit:
www.cfpsa.com/supportourtroops, or contact CFPSA Public Affairs at: (613)
996-6204

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LAURA SECORD

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