Launch Party for the New Chloe Fragrance: Chloe Eau De Parfum



    PARIS, Oct. 7 /CNW/ - On Saturday, October 6, 2007, the Coty Prestige
fragrance company organized a major event at the Hotel de la Monnaie in Paris
to present the new Chloe fragrance to the international press, VIPs and
trendsetters from all over the world.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20071007/LNSU001-a
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    http://www.newscom.com/cgi-bin/prnh/20071007/LNSU001-h )

    Michele Scannavini, President of Coty Prestige, and Ralph Toledano,
CEO of Chloe, welcomed almost 800 people to the Hotel de la Monnaie,
redecorated for the occasion in the style of the new fragrance.
    The three muses from the advertising campaign also attended the party:
French actress Clemence Poesy, on the big screen shortly in the new film by
Martin McDonagh, In Bruges; American actress Chloe Sevigny, starring in the
series Big Love; and finally, Anja Rubik, top model who can also be spotted in
the Chloe fashion campaigns.
    The highly awaited fragrance was showcased in a room reserved only for
women, who were able to discover the fragrance with its powdery rose notes.
They were also invited to have their photos taken in a setting that evoked the
advertising campaign.
    The party moved to the beat of three very fashionable DJs: DJ Olympia, DJ
24 Court and Maud from Scratch Massive. For the finale, the guests were
treated to an exclusive concert by The Kills, who performed tracks from their
new album set for release in 2008.
    The guests included Lily Cole, Mary-Kate Olsen, Aure Atika, Ludivine
Sagnier, Ellen von Umverth, Joey Starr, Julie Depardieu.
    Chloe Eau de Parfum will be available in February 2008.

    About Coty Inc.

    Coty was created in Paris in 1904 by Francois Coty who is credited with
founding the modern fragrance industry.
    Today, Coty Inc. is the world's largest fragrance company and a
recognized leader in global beauty with annual net sales exceeding $3.2
billion. Driven by an entrepreneurial spirit, passion, innovation and
creativity, Coty Inc. has developed an unrivaled portfolio of notable brands
and delivers its innovative products to consumers in 91 markets worldwide.
    The Coty Prestige brand portfolio is distributed in prestige and
ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe,
Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl
Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc
Jacobs, Nautica, Nikos, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.
    The Coty Beauty brand portfolio is more widely distributed and includes
adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham,
Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kate
Moss, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Pierre
Cardin(*), Rimmel, Shania Twain, Stetson, Tonino Lamborghini and Vanilla Fields.
    Coty and Puig have a strategic partnership for the distribution of the
perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme
des Garcons in the U.S. and Canada.

    For additional information about Coty Inc., please visit www.coty.com.

    (*)European license only.




For further information:

For further information: Isabelle Mical, Vice President Communication &
Public Relations European Brands; Stephanie Grace, International Press &
Public Relations Director, +33 (0)1 58 71 75 86, (fax) +33 (0)1 58 71 75 88,
Stephanie_grace@cotyinc.com, both of Coty Prestige


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