A first in Canada
MONTREAL, Sept. 15, 2011 /CNW Telbec/ - Éco Entreprises Québec (ÉEQ) is
pleased to announce the launch of the Voluntary Code for the Optimization of Containers, Packaging and Printed
Matter intended for companies targeted by the curbside recycling compensation
plan. Inspired from international experience, it is the Canadian
industry's first voluntary initiative. The Voluntary Code was developed by ÉEQ in cooperation with contributing companies and
ecodesign experts. The launch took place in the presence of Pierre
Arcand, Minister of Quebec's Développement durable, de l'Environnement
et des Parcs, and representatives of the first signatory companies.
The Voluntary Code uses a progressive, two-phase approach to packaging optimization. The
first phase addresses specific business sectors starting with the Food
and Health & Beauty sectors, which produce 80% of packaged products
marketed in Quebec. By 2015, all business sectors targeted by the
compensation plan will be covered by the Voluntary Code, therefore providing all companies with a framework to optimize their
containers, packaging and printed matter.
"Today's market offers companies a whole array of packaging to choose
from. Companies should make packaging choices that take into account
the overall impact on recycling streams and, given their legal
obligation to finance the net costs of municipal curbside recycling
programs, it is in their interest to make wise choices. The Voluntary Code provides a framework for continuous improvement that is based on proven
strategies. In addition, ÉEQ will provide companies with guidance as
they develop their initiatives. The results of those efforts will be
consolidated on a yearly basis and exemplary practices shared
publicly," said Maryse Vermette, ÉEQ President and CEO.
How it's done: Three areas for action, seven proposed strategies
The Voluntary Code uses a framework approach based on the life cycle of the packaged
product and areas for action that focus on reduction at the source,
ecodesign and recyclability. The proposed seven strategies guide
companies in developing their optimization initiative: life cycle thinking, adopting responsible procurement criteria, improving the
packaging/product ratio, designing for transport, improving the usage
scenario, improving recyclability and communications.
We're committed - We're signing on!
The signatories of the Voluntary Code will lighten their environmental footprint by taking concrete
individual action. "Voluntary measures are a better option because they
encourage companies to take responsibility and implement improvements
that are adapted to their individual reality. In addition, they can
respond to consumer demand," explained Denis Brisebois, ÉEQ Board
The first signatories of the Voluntary Code are, in alphabetical order:
A. Lassonde inc.
Costco Wholesale Canada Ltd.
Group Biscuits Leclerc Inc.
Le Groupe Fruits & Passion
Métro Richelieu inc.
Provigo, member of Loblaw group
Société des alcools du Québec
For more information, see ÉEQ's website at: www.ecoentreprises.qc.ca.
About Éco Entreprises Québec
Éco Entreprises Québec is a private, non-profit organization. ÉEQ's
mission is to represent companies with regard to their responsibility
to finance their share of the net costs of municipal curbside
recycling, establish reasonable fees to ensure program financing and,
in partnership with other stakeholders, promote efforts to increase the
quantities of recovered materials through curbside recycling at the
lowest possible cost.
Corporate sheet :
SOURCE Eco Entreprises Québec
For further information:
| Source: || Information: |
| Maryse Vermette || Marie-Christine Éthier |
| President and C.E.O. || HKDP Communications and Public Affairs |
| Éco Entreprises Québec || Office: 514-395-0375 ext. 232 |
| || Cell: 514-212-3503 |
| || firstname.lastname@example.org |