Launch of the Island of Montréal's first Geotourism Guide Produced by the National Geographic Society



    MONTREAL, June 15 /CNW Telbec/ - Gérald Tremblay, Mayor of Montréal,
accompanied by Charles Lapointe, President and CEO of Tourisme Montréal and
Jonathan B. Tourtellot, Director of Sustainable Tourism, National Geographic
Society and Geotourism Editor, National Geographic Traveller, have officially
launched a geotourism map and guide of the Island of Montréal. The world's
first urban geotourism map and guide, this publication covers the Island of
Montréal and features some 100 natural, cultural and historical attractions.
Produced by the National Geographic Society in conjunction with Montréal
residents, this map will be published in English and French with an initial
run of 130,000 copies.
    "This map is the logical follow-up to Montréal's signing of the National
Geographic Geotourism Charter in 2007, with Tourisme Montréal, Héritage
Montréal and the Centre d'excellence en tourisme. In so doing, we became the
first urban centre to be accredited by the National Geographic Society for
promoting sustainable management of our tourist destination," said Montréal's
mayor. "Montréal, which is one of North America's key cultural destinations,
will with its partners continue making an all-out effort to making visitors
aware of our many geotourism attractions", Mr. Tremblay noted.
    Montréal's mayor also thanked those Montrealers who responded to the
appeal of the Geotourism Committee, co-chaired by Tourisme-Montréal and
Héritage Montréal, asking them to share their favourite locations with
visitors.
    This map is one of the first cultural tourism efforts that has emerged
from the Montréal cultural development agreement with the Ministère de la
Culture, des Communications et de la Condition féminine.
    "This is an avant-garde and creative project which enabled Montrealers to
share their favourite cultural and heritage attractions. Following the Plan
d'action 2007-2017-Montréal, métropole culturelle, the geotourism map is a
concrete action contributing to enhancing Quebec's reputation in terms of
sustainable development", noted Minister of Culture, Communications and the
Status of Women Christine St-Pierre.
    Geotourism is a form of sightseeing that preserves and enhances a
destination's geographic character-its environment, its culture, its aesthetic
value, its heritage and the well-being of its inhabitants.
    The Island of Montréal's geotourism map and guide will soon appear in
Tourisme Montréal's display racks and in Montréal's public library system.
Visitors will also be able to download it from geomontreal.com.




For further information:

For further information: François Goneau, Media Relations, Montréal,
(514) 868-5859; Stéphanie Benoit, Directorate of Public Relations, Office of
the Minister of Culture, Communications and the Status of Women, (514)
873-7710; Sources: Martin Tremblay, Press Secretary, Office of the Mayor and
the Executive Committee, (514) 872-0274; Valérie Rodrigue, Press Officer,
Office of the Minister of Culture, Communications and the Status of  Women,
(418) 380-2310


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