Launch of OASIS Health Break(R) Immuniforce(TM) - North America's first juice with Wellmune WGP(R), an ingredient scientifically proven to activate the immune system!



    ROUGEMONT, QC, June 16 /CNW Telbec/ - This summer features pure
innovation thanks to the Canadian-based OASIS brand, which is introducing the
newest member of its line: OASIS Health Break Immuniforce. This delicious
blend of blackcurrants and elderberries is the first juice in North America to
contain Wellmune WGP(R), an ingredient whose biological effect on the immune
system has been scientifically proven.
    "We at Lassonde are proud to launch our new OASIS Health Break
Immuniforce juice. This product represents a very interesting option for those
wishing to maintain a healthy immune system and enjoy the benefits provided by
Wellmune WGP(R), explains Solange Doré, Vice-President, Research and
Development at A. Lassonde. A recent survey(1) indicates that 87% of the
respondents showed an interest toward foods and beverages that improve their
immune system functions. With the launch of this innovative juice, our company
once again meets the needs of today's consumer seeking products that provide
health benefits."
    According to Dr. Bill Sears, renowned pediatrician and university
professor, Wellmune WGP(R) is a new and very promising ingredient whose
benefits to the immune system have been the focus of several clinical
studies(2),(3),(4),(5). "It is a natural ingredient derived from yeast which
activates key immune cells that defend the human body against a multitude of
health threats. Clinical studies show Wellmune WGP(R) has a positive effect on
overall health and protects against the effects of stress on physical and
psychological well-being."

    A product the whole family can share

    Besides providing the equivalent of two servings of fruit, a 250 ml glass
of OASIS Blackcurrant and Elderberry Health Break Immuniforce contains enough
Wellmune WGP(R) to activate the immune system of a child or an average-sized
adult. We suggest that adults enjoy up to two glasses per day for maximum
immune health benefits. Furthermore, this delicious blend of blackcurrant and
elderberry juices, with no added sugar and no artificial colour or flavour,
provides 100% of the daily recommended vitamin C intake.

    About blackcurrants and elderberries

    Blackcurrant is a European berry loaded with antioxidants and often used
in jams and jellies. It can also be enjoyed as a liquid (syrup, liqueur or
coulis). As for the elderberry, they are small fruit, violet to black in
colour and rich in anthocyanin. Eaten alone, they taste very much like
blackberries and blueberries, and are an excellent ingredient for pies,
muffins, sauces, jams and jellies.
    OASIS Health Break Immuniforce is sold in a 1.75 liter format in the
refrigerated foods section of supermarkets. For more information on OASIS
Health Break Immuniforce juice, please visit www.lassonde.com.

    About A. Lassonde Inc.

    A. Lassonde Inc. is one of Canada's leaders in the development,
manufacturing and marketing of fruit and vegetable juices and drinks, with
production facilities in Quebec, Ontario, Alberta and Nova Scotia. Founded in
1918 in Rougemont, Quebec, A. Lassonde Inc. remains a competitive force
through its audacity, know-how, modern plants, efficient packaging and quality
products. The winner of many prestigious awards throughout the years as part
of the Canadian Grand Prix New Product Awards, the company also consistently
maintains its HACCP accreditation, representing an international standard of
quality.

    
    Sources:

    (1) 2008 Food & Health Survey: Consumer Attitudes toward Food, Nutrition
        & Health. International Food Information Council Foundation.
        Washington, D.C.

    (2) Kalman D. A randomized, double-blind placebo controlled trial of
        Wellmune WGP(R) for immune support during cold season. Experimental
        Biology 2008 (publication pending)
        www.wellmune.com/coldflustudy2008.htm

    (3) Talbott, S.; Talbott, J.; Cox, D. 2007a. WPG(R) 3-6supplement
        reduces immune suppression and improves mood states in stressed
        subjects. J Am Coll Nutr 26(5):484 (Abstract No. 25). Submitted to
        Journal of Medicinal Food. www.wellmune.com/LifestyleStressstudy.htm

    (4) Talbott, S. and Talbott, J.. 2009. Effect of Wellmune(R) WPG on Upper
        Respiratory Tract Infection Symptoms and Psychological Well-being in
        Marathon Athletes: Submitted to: Journal of Sports Science and
        Medicine. www.wellmune.com/marathonerstudy.htm

    (5) Harger-Domitrovich S.G, Domitrovich J.W., Ruby B.C. Effects of an
        Immunomodulating Supplement on Upper Respiratory Tract Infection
        Symptoms in Wildland Firefighters. Am College Sports Med, 2008
        (publication pending). www.wellmune.com/Firefightersstressstudy08.htm
    




For further information:

For further information: or to schedule an interview with a spokesperson
from A. Lassonde inc.: Marshneill Abraham, Ketchum Public Relations, (416)
355-7425, Marshneill.abraham@ketchum.com

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A. LASSONDE INC.

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