Launch of La Boîte Jaune (www.laboitejaune.com): a unique, original home service concept



    More than a home service - it's a real contribution to the environment!

    MONTREAL, Sept. 5 /CNW Telbec/ - La Boîte Jaune (www.laboitejaune.com), a
new service officially launched on August 20, 2007, offers Montreal Island,
Laval, Longueuil, Brossard and Boucherville consumers a unique, original home
pick-up service for household waste, including batteries, paint and old
clothing, for an annual membership fee of $20 plus taxes.
    Despite awareness-building efforts and various means available to the
general public for reducing their use of consumer goods and reclaiming their
household waste, an even larger quantity of used products ends up in disposal
sites.
    Several existing programs, geared to the placement of waste collection
points, are based on the voluntary actions of individual citizens.
    "Even with the best intentions in the world, how many of us can honestly
say that we make this gesture regularly, on a voluntary basis?" asks Dominic
Viénot, President and co-founder of La Boîte Jaune.
    "A considerable portion of these items lie dormant in our closets,
waiting for an annual pick-up of hazardous domestic waste products for
recovery," added Laurent Satre, Vice President and co-founder of La Boîte
Jaune.
    In response to this finding, La Boîte Jaune offers the following home
pick-up services for an annual fee of $20 (before taxes):

    
    - A Yellow Box is placed in the home for safe storage of spent batteries.
    - In four trips (maximum) yearly, La Boîte Jaune will pick up the
      equivalent of:
           - 2 Yellow Boxes of batteries
           - 10 gallons of paint
           - 5 bags of clothing
    

    For each box sold, $2.00 will go to the Monique-Fitz-Back Foundation,
which supports and funds top-quality research projects studying the
environment's impact on cancer development.
    La Boîte Jaune has partnered with Peintures Récupérées du Québec
(www.peinture.ca), a Quebec-based recycling company located in Victoriaville
that works to recover and reclaim paint containers and remains that are
collected from residences throughout the province. In 2006, 3.5 million kilos
of waste was recycled at the company's plant. In Quebec alone, the volume of
paint remains available for recovery is estimated to be in excess of 5 million
kilos.
    Only 2% of batteries used in Canada are recovered annually, of which most
are incinerated or sent to secure landfills.
    "Working together, we can help optimize the reclamation of these
materials when they reach the end of their useful life," concluded Dominic
Viénot.




For further information:

For further information: Christiane Royet, La Boîte Jaune, (514)
522-6483, royetc@laboitejaune.com; Source: La Boîte Jaune

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LA BOITE JAUNE

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