Latest research confirms CBC News tradition of fair, credible election coverage



    TORONTO, Oct. 23 /CNW/ - CBC News is again making publicly available
independent research confirming that its coverage of the federal election
continues a tradition of fair, balanced and credible reporting.
    "As a public broadcaster, we are rightly expected by Canadians to be a
reliable source of information which will help them reach a decision when it's
time to cast their ballot," says John Cruickshank, publisher of CBC News.
"This is an incredibly important responsibility and one we take very
seriously. We're satisfied that our efforts and our results have been
successful."
    More Canadians tuned in to CBC and CBC Newsworld's election night
coverage than that of any other network.
    As in past elections back to 1993, CBC hired ERIN Research Inc. to
monitor and evaluate its content on television, radio and digital platforms
from various points of view throughout the campaign: the amount of time it
devoted to specific parties, issues and individuals; the nature (positive,
negative, neutral) of statements offered; CBC's reflection of minorities and
genders; and the relative proportion of analysts, politicians and citizens who
appeared. Research feedback throughout the campaign was used to help inform
and guide CBC News' ongoing coverage.
    ERIN Research concluded that coverage was "fair and balanced...
consistent with the practice of the other five campaigns since 1993."
    "Our commitment to Canadians does not end with the election campaign,"
Cruickshank adds. "We will continue to monitor what we do and report back
regularly as a means of increasing our transparency and accountability."
    An interim summary of the ERIN Research data is available at
(www.cbc.ca/news/viewpoint/vp_cruickshank/pdf/ERIN_Interim_Report_Oct_22.pdf).
The full report will be published shortly.
    CBC News is also accountable to its audiences through its publicly
available journalistic standards and practices
(http://www.cbc.radiocanada.ca/accountability/journalistic/index.shtml) and
has an Office of the Ombudsman (www.cbc.ca/ombudsman/) to address issues of
fairness and accuracy.

    About CBC/Radio-Canada

    CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. With 28 services offered on radio, television,
the Internet, satellite radio and digital audio, as well as through its record
and music distribution service and wireless WAP and SMS messaging services,
CBC/Radio-Canada is available how, where and when Canadians want it. Through
this array of activities, CBC/Radio-Canada brings diverse regional and
cultural perspectives into the daily lives of Canadians in English, French and
eight aboriginal languages, in nine languages on its international Radio
service, Radio Canada International, and in eight languages on its Web-based
radio service RCI viva, a service for recent and aspiring immigrants to
Canada.




For further information:

For further information: Jeff Keay, jeff.keay@cbc.ca, (416) 205-3987


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