Latest MICHELIN Pilot Family Tire Delivers Incredible Wet and Dry Performance

MICHELIN's ultimate ultra-high-performance all-season tire combines wet and dry grip
with superior mobility

LAVAL, QC, April 14, 2016 /CNW/ - Michelin's latest extension of its Pilot family of performance tires, the MICHELIN® Pilot® Sport A/S 3+, is now available at retail tire locations nationwide in Canada. The MICHELIN Pilot Sport A/S 3+ delivers true all-season performance and incredible wet and dry braking. This latest addition to the MICHELIN Pilot Family is an evolution of the MICHELIN Pilot Sport A/S 3, transferring the best of high-performance racing technology into a street tire that's suitable for extended seasonal driving in colder geographies.

The MICHELIN Pilot Sport A/S 3+ combines a unique tread design with enhanced compound technology to provide incredible performance:

  • More dry grip than the leading competitive max-performance summer tire [1]
  • The shortest wet and dry braking of leading competitive tires in the ultra-high-performance all-season category [2]
  • 28% better snow traction[3] than the MICHELIN® Pilot® Sport A/S 3[4]

"For those considering all-season tires, the Michelin Pilot Sport A/S 3+ is our best ultra-high-performance choice," said Sabrina Garofalo, country operations marketing manager – performance category, Michelin North America (Canada) Inc. "With features originally developed for endurance racing, it combines breakthrough levels of wet and dry grip while providing excellent mobility for all-season performance."

As a member of the Pilot Family, the MICHELIN Pilot Sport A/S 3+ benefits from Michelin's heritage in endurance racing and track record of technological innovations. Specifically, the new tire features:

  • Variable Contact Patch 3.0, originally developed for Formula 1 endurance racing, which distributes the forces and temperatures more evenly over the contact patch. It is combined with an aggressive asymmetric tread pattern inspired by the MICHELIN Pilot Super Sport, simultaneously maximizing dry grip, wet grip and even wear.
  • Extreme amounts of silica in the tread compound (derived from wet endurance race tire technology used to win the 24 Hours of Le Mans) combined with variable thickness sipes and large circumferential grooves, resulting in incredible wet grip and resistance to hydroplaning in deep water.
  • Michelin's Helio+ CompoundTM, combined with unique biting edges in the tread grooves, helps acceleration and braking resulting in confident mobility in cold conditions.

The MICHELIN® Pilot® family of tires also currently includes the MICHELIN® Pilot® Super Sport, MICHELIN® Pilot® Sport Cup 2 and MICHELIN® Pilot® Alpin® PA4™.

"The MICHELIN® Pilot® family of tires is a direct outcome of more than 120 years of tire innovation and validation. As we are continuously evolving the performance, we always maintain the Michelin standard for quality and safety," Garofalo said. "A simple way to improve your performance vehicle's responsiveness is to install a set of tires from the MICHELIN® Pilot® family."

The MICHELIN® Pilot® Sport A/S 3+ tire is designed, engineered and manufactured in North America. It launched in March 2016 and will eventually be available in 90 sizes, ranging from 195/45/R16 to 285/35/ZR20, with fitments for vehicles such as the Corvette, BMW M3, Audi A5 and Ford Mustang, among others. Michelin is offering a limited 70,000-kilometer warranty and the product starts with a manufacturer's suggested retail price of $155. The MICHELIN Pilot Sport A/S 3+ tire is backed by the Michelin Promise Plan, a comprehensive tire service package for Michelin replacement tire owners.

Consumers are encouraged to visit the Michelin Tire Selector to find a complete listing of MICHELIN Pilot Sport A/S 3+ tire benefits and to research the best tire for their individual needs. Consumers can also share their own Pilot Family experiences on Michelin Canada Facebook or Michelin Canada Twitter.

[1]Based on internal dry braking tests from 96 km/h versus the Continental® ExtremeContact™ DW tire size 225/45ZR17, using a 2015 BMW 328i. Actual on-road results may vary.
[2]  Based on internal braking tests from 80 km/h (wet braking) and 96 km/h (dry braking) versus the Bridgestone® Potenza™ RE970AS Pole Position™, Continental® ExtremeContact™ DWS06, Pirelli® P ZERO™ ALL SEASON Plus, Goodyear® Eagle® F1 Asymmetric All-Season, Hankook ventus S1 noble2, and Yokohama® ADVAN Sport® A/S tires in size 225/45ZR17, using a 2015 BMW 328i. Actual on-road results may vary.
[3]  While all-season tires are designed to provide reliable performance in moderate winter conditions, the use of four witner tires is recommended for optimal performance and may be mandatory in certain jurisdictions.
[4] Based on third-party snow traction tests using ASTM Test Method F1805-12 in tire size 215/45ZR18 93Y. Actual on-road results may vary.

About Michelin

Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tires for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia.

SOURCE Michelin Canada

For further information: For more information, visit http://www.michelin.ca or contact: Irene Aguzzi, Michelin North America (Canada) Inc., Irene.aguzzi@ca.michelin.com, 514-475-7684; Lindsay Caradonna, Ketchum Public Relations Canada, Lindsay.caradonna@ketchum.com, 416-355-7413

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