Latest eco-tech footwear from Terra Plana from the U.K. featured at International Shoes & Champagne, May 8-9, 2009



    
    - Public invited to "test-drive" this footwear concept "off road" in
      support of Soles4Souls
    

    OTTAWA, May 7 /CNW Telbec/ - International Shoes & Champagne is delighted
to announce that Terra Plana from the U.K. will be featuring its Vivo Barefoot
technology in the Eco Salon, May 8 and 9 at the historic Union Station,
Ottawa. The public is invited to test-drive the break-through comfort and
natural feel of this new technology footwear on "off road" surfaces at the
event.
    International Shoes & Champagne is a public showcase of footwear
creations from more than 70 top international designers in support of footwear
donations for destitute families overseas through Soles4Souls. Design
creations from more than 70 top international designers and 10 countries will
be on display May 8-9 in the historic Union Station, now the Government
Conference Centre, opposite the Chateau Laurier Hotel. Themed salons feature
"kick-off-your-heels" eco wear, "kick-up-your-heels" hip and chic footwear,
and ultra "luxury" iconic shoe designs.
    "Terra Plana has taken Europe by storm with its revolutionary Vivo
Barefoot technology," said Danielle Goddard, spokesperson for International
Shoes & Champagne. "This will be the highlight of the Eco Salon May 8 and 9,
where visitors will be able to slip on a pair of these striking Euro designs
and experience their astonishing barefoot comfort even over the roughest
surfaces, which we've constructed on a "4x4'' test path."

    About the Vivo Barefoot revolution

    Vivo Barefoot is a revolutionary, back-to-basics design based on the
simple principle that being barefoot is the healthiest way for you and your
feet to be. An ultra thin puncture resistant sole allows your feet to be as
millions of years of evolutionary design intended - barefoot!
    Terra Plana's Vivo Barefoot technology has been several years in the
making. Tim Brennan teamed with Galahad Clark of Clark shoes fame to create
Terra Plana. In 2004, Ajoy Sahu of Prada fame took over the design, creating a
new direction and adding a ladies collection to the range. This combination of
style and barefoot comfort has been featured in stories on "What Men Really
Want " in Grazia and "How To Spend It" in the Financial Times, London.

    For more information including program details, please visit
www.shoesandchampagne.ca

    For information on Terra Plana and Vivo Barefoot, please visit
www.terraplana.com




For further information:

For further information: Media: Danielle Goddard, (613) 229-9167,
danielle@shoesandchampagne.ca

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