Last call before you hit the road!



    Call a friend, a parent, a cab or call Operation Red Nose

    QUEBEC CITY, Nov. 19 /CNW/ - During the holiday season, think about using
the Operation Red Nose (ORN) service. This service actively keeps impaired
drivers off the road, and at the same time gets everyone who sees or hears
about the program thinking about celebrating responsibly. This year, Operation
Red Nose, the unique, free, designated-driver service, will be operating in
seven Ontario communities: Chatham-Kent, Hearst, Kingston, Newmarket-Aurora,
North Bay, Quinte and Sudbury. Holiday revellers in these areas will have the
option of making the smart call - to get themselves and their cars home safely
- starting the last weekend of November until the end of December.
    Ontario Safety League (OSL) has once again joined forces with Insurance
Bureau of Canada to bring the program to communities throughout the province.
This program is recognized across the province as one of the strongest ways a
community can become involved in reducing the devastating impact of impaired
driving. More importantly ORN communities experienced zero crashes and zero
fatalities during the periods when ORN was operating. "I am pleased to say
that IBC's sponsorship is having such a positive impact across the province
and we hope to see more communities join the program in 2008", Brian
Patterson, President of OSL commented.
    New this year is a pilot project in Toronto's historic Distillery
District. "We are committed to doing our part to keep roads safe for Ontarians
and recognize that it is important that we find a way to bring the program to
Toronto," says Mark Yakabuski, President & Chief Executive Officer, Insurance
Bureau of Canada. "This year, IBC is very pleased that it has increased the
resources it is putting behind the campaign in order to expand Operation Red
Nose to the Toronto area in addition to supporting the other communities
throughout Ontario." Consumers of the Distillery District will be able to take
advantage of a safe ride home to anywhere in the Greater Toronto Area between
December 12 to 15, 2007.
    "Insurance Bureau of Canada is an excellent partner because they are
dedicated to contributing to the development and expansion of the Operation
Red Nose service in Canada," Jean-Marie De Koninck, founding president of
Operation Red Nose said. "In addition to being an important sponsor in the
province, IBC also provides significant financial resources and manpower each
year to promote the Operation Red Nose campaign and recruit volunteers. IBC
also encourages employees of their member insurance companies to become Red
Nose volunteers during the month of December!"
    Operation Red Nose would not be able to provide its designated-driver
service in Ontario without the help of the hundreds of people who volunteer
their time, and their cars, during one of the busiest seasons of the year.
"Last year, more than a 2,658 Ontarians wore the bright red vest and enjoyed
the unique experience of volunteering for Operation Red Nose with their
friends, their families and their colleagues," says De Koninck. "Spending a
night volunteering for Red Nose is definitely a tangible way to help out while
having fun during the holiday season!"
    Operation Red Nose invites all people in Chatham-Kent, Hearst, Kingston,
Newmarket-Aurora, North Bay, Quinte and Sudbury areas to come on out and
volunteer. The easiest way to become a volunteer is to fill out the
application form online at www.operationrednose.com, then print out the
completed form, sign it and send it to the address indicated.

    Public service announcement back for another holiday season

    Thanks to the support of Insurance Bureau of Canada, Operation Red Nose
will be providing a public service announcement (PSA) about the program to
radio and television stations in Ontario for a second year. The PSA, which was
produced in both English and French by the LXB agency, transports the listener
to a mysterious world where the magician Gary Kurtz reads people's minds to
find out how they will get home safely after a celebration!
    "It's very important for us to highlight the importance of planning ahead
for a safe ride home," explains Mr. De Koninck, adding that "humour is a good
way to capture the hears and minds of Canadians."

    Operation Red Nose in Canada

    The famous Operation Red Nose service, back on Canadian roads for a 24th
year, will be operating in seven Canadian provinces in 2007: Nova Scotia, New
Brunswick, Quebec, Ontario, Manitoba, Alberta and British Columbia. More than
90 communities throughout the country will be hosting the program during the
holiday season.
    Since 1984, volunteers of Operation Red Nose have provided no fewer than
1,344,569 safe rides home in Canada. While the service is free, donations are
accepted. All donations made by clients are given to local youth organizations
and amateur sport organizations.





For further information:

For further information: or to get a phone interview with Gary Kurtz:
Julie Royer, Marketing and Communications Director, Operation Red Nose,
1-800-463-7222, 1-866-213-1271, jroyer@operationnezrouge.com; Brian J.
Patterson - Ontario Safety League, (416) 629-2890, bpatterson@osl.org; Ellen
Woodger, (416) 483-2358 or via ellen.woodger@sympatico.ca; James
Geuzebroek,(416) 362-2031 or via jgeuzebroek@ibc.ca


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