Last call before you hit the road!



    Call a friend, a parent, a cab or call Operation Red Nose

    QUEBEC CITY, Nov. 15 /CNW/ - During the holiday season, think about using
the services of Operation Red Nose. A service that actively keeps impaired
drivers off the road and at the same time gets everyone who sees or hears
about the program thinking about celebrating responsibly. This holiday season,
Operation Red Nose, the unique, free, designated-driver service will be
operating in four New Brunswick communities - Moncton, Oromocto-Burton,
Edmundston and the Acadian Peninsula. Holiday revellers in these areas will
have the option of making the smart call - to get themselves and their cars
home safely - on Friday and Saturday nights throughout December.
    The continuation of the Operation Red Nose program is made possible by
Insurance Bureau of Canada (IBC), the trade association that represents
Canada's home, car and business insurers. "We are committed to doing our part
to keep roads safe for New Brunswickers," says Don Forgeron, Vice-President,
Atlantic, Insurance Bureau of Canada. "Part of this commitment is an overall
contribution of $225,000 in New Brunswick which goes to support the promotion,
organization and administration of this program."
    "Insurance Bureau of Canada is an excellent partner because they are
dedicated to contributing to the development and expansion of Operation Red
Nose in Canada," Jean-Marie De Koninck, founding president of Operation Red
Nose said. "In addition to being an important sponsor in the province, IBC
also provides significant financial resources and manpower each year to
promote the campaign and recruit volunteers. IBC also encourages employees of
member insurance companies to become Red Nose volunteers during the month of
December!"
    Operation Red Nose would not be able to provide its designated-driver
service in New Brunswick without the help of the hundreds of people who
volunteer their time, and their cars, during one of the busiest seasons of the
year. "Last year, more than 1,400 Newbrunswickers wore the bright red vest and
enjoyed the unique experience of volunteering for Operation Red Nose with
their friends, families and colleagues," says De Koninck. "Spending a night
volunteering for Red Nose is definitely a tangible way to help out while
having fun during the holiday season!"
    "Many people don't plan how they are going to get home when attending
holiday functions," said Chris Collins, MLA, Moncton East on behalf of the
Minister of Public Safety. "Programs such as Operation Red Nose offer a safe
and reliable alternative to drivers who choose not to get behind the wheel and
prevents alcohol-related accidents. I applaud Canada's insurance industry for
their commitment to road safety with programs such as Operation Red Nose."
    Operation Red Nose invites all people in the participating communities to
come on out and volunteer. The easiest way to become a volunteer is to fill
out an application form online at www.operationnezrouge.com, print the
completed form, sign and send it to the address indicated.

    Public service announcement back for another holiday season

    Thanks to the support of Insurance Bureau of Canada, Operation Red Nose
will be providing a public service announcement (PSA) about the program to
radio and television stations in New Brunswick for a second year. The PSA,
which was produced in both English and French by the LXB agency, transports
the listener to a mysterious world where the magician Gary Kurtz reads
people's minds to find out how they will get home safely after a celebration!
    "It's very important for us to highlight the importance of planning ahead
for a safe ride home," explains Mr. De Koninck, adding that "humour is a good
way to capture the hearts and minds of Canadians."

    Operation Red Nose in Canada

    The famous Operation Red Nose service, back on Canadian roads for a 24th
year, will be operating in seven Canadian provinces in 2007: Nova Scotia, New
Brunswick, Quebec, Ontario, Manitoba, Alberta and British Columbia. Almost 100
communities throughout the country will be hosting the program during the
holiday season.
    Since 1984, volunteers of Operation Red Nose have provided no fewer than
1,344,569 safe rides home in Canada. All donations made by clients are given
to local youth organizations and amateur sport organizations.




For further information:

For further information: Julie Royer, Marketing and Communications
Director, Operation Red Nose: 1-800-463-7222, jroyer@operationnezrouge.com;
Victoria Pickering, Operation Red Nose Moncton Organizer, (506) 381-2837,
vpcom@nbnet.nb.ca


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