Last call before you hit the road!



    Call a friend, a parent, a cab or call Operation Red Nose

    QUEBEC CITY, Nov. 13 /CNW/ - During the holiday season, think about using
the Operation Red Nose service. This service actively keeps impaired drivers
off the road, and at the same time gets everyone who sees or hears about the
program thinking about celebrating responsibly. This year, Operation Red Nose,
the unique, free, designated-driver service, will be operating in three Nova
Scotia communities: Sydney, Halifax and Truro. Holiday revellers in these
areas will have the option of making the smart call - to get themselves and
their cars home safely - on Friday and Saturday nights throughout December.
    The program in Truro is brand new this year. This expansion of Operation
Red Nose was made possible by Insurance Bureau of Canada (IBC), the trade
association that represents Canada's home, car and business insurers. "We are
committed to doing our part to keep roads safe for Nova Scotians," says Don
Forgeron, IBC's Vice-President, Atlantic. "Part of this commitment is an
overall contribution of $250,000 in Nova Scotia which goes to support the
promotion, organization and administration of this program."
    "Insurance Bureau of Canada is an excellent partner because they are
dedicated to contributing to the development and expansion of the Operation
Red Nose service in Canada," Jean-Marie De Koninck, founding president of
Operation Red Nose said. "In addition to being an important sponsor in the
province, IBC also provides significant financial resources and manpower each
year to promote the Operation Red Nose campaign and recruit volunteers. IBC
also encourages employees of their member insurance companies to become Red
Nose volunteers during the month of December!"
    The Nova Scotia Liquor Corporation (NSLC) is another sponsor of Operation
Red Nose in the province. Active in volunteer recruitment last year, the NSLC
is deepening its involvement with Operation Red Nose by making a $10,000
contribution to the program this year. As well, this new provincial sponsor
will continue to take part in the campaign by inviting all of its employees to
volunteer during the month of December.
    Operation Red Nose would not be able to provide its designated-driver
service in Nova Scotia without the help of the hundreds of people who
volunteer their time, and their cars, during one of the busiest seasons of the
year. "Last year, more than 360 Nova Scotians wore the bright red vest and
enjoyed the unique experience of volunteering for Operation Red Nose with
their friends, their families and their colleagues," says De Koninck.
"Spending a night volunteering for Red Nose is definitely a tangible way to
help out while having fun during the holiday season!"
    "The holiday season is unfortunately a time when many people don't plan
ahead when attending holiday functions", said the Honourable Barry Barnet,
Minister of Health Promotion and Protection, and Honourary Chair of Operation
Red Nose. "Programs such as Operation Red Nose offer a safe and reliable
transportation alternative for motorists who have consumed alcohol. I applaud
Canada's insurance industry for supporting worthwhile programs like Operation
Red Nose and for participating and promoting volunteerism throughout Nova
Scotia."
    HRM Mayor Peter Kelly, also helped launch the campaign today, "I am
pleased that Operation Red Nose is operating in HRM for the third year in a
row, thanks to the financial support of Canada's home, car and business
insurers." He added that, "The spirit of residents in HRM is exemplified by
those individuals who volunteer to make this program work throughout the early
morning hours of Friday and Saturday nights throughout December."
    Operation Red Nose invites all people in the Sydney, Halifax and Truro
areas to come on out and volunteer. The easiest way to become a volunteer is
to fill out the application form online at www.operationnezrouge.com, then
print out the completed form, sign it and send it to the address indicated.

    Public service announcement back for another holiday season

    Thanks to the support of Insurance Bureau of Canada, Operation Red Nose
will be providing a public service announcement (PSA) about the program to
radio and television stations in Nova Scotia for a second year. The PSA, which
was produced in both English and French by the LXB agency, transports the
listener to a mysterious world where the magician Gary Kurtz reads people's
minds to find out how they will get home safely after a celebration!
    "It's very important for us to highlight the importance of planning ahead
for a safe ride home," explains Mr. De Koninck, adding that "humour is a good
way to capture the hears and minds of Canadians."

    Operation Red Nose in Canada

    The famous Operation Red Nose service, back on Canadian roads for a 24th
year, will be operating in seven Canadian provinces in 2007: Nova Scotia, New
Brunswick, Quebec, Ontario, Manitoba, Alberta and British Columbia. More than
90 communities throughout the country will be hosting the program during the
holiday season.
    Since 1984, volunteers of Operation Red Nose have provided no fewer than
1,344,569 safe rides home in Canada. All donations made by clients are given
to local youth organizations and amateur sport organizations.





For further information:

For further information: Or to get a phone interview with Gary Kurtz:
Julie Royer, Marketing and Communications Director, Operation Red Nose,
1-800-463-7222, 1-866-213-1271, jroyer@operationnezrouge.com; Or Corinne
MacLellan, NS Coordinator, Operation Red Nose, (902) 209-3234


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