Bond between LaSalle Sabres 98s and Windsor Spitfires grows stronger
TORONTO, Feb. 1 /CNW/ - The Canadian Hockey League (CHL) and its
corporate partner Old Dutch Foods are pleased to announce the LaSalle
Sabres 98s from LaSalle, Ontario, have won the CHL Hockey Day contest
for the 2010/2011 hockey season.
On Monday, February 7, the LaSalle Sabres 98s will receive a "skills and
drills" instructional session at the WFCU Centre, home to the CHL's
Windsor Spitfires - winners of the 2009 and 2010 MasterCard Memorial
Cup - as well as a back-of-house arena tour, lunch and photos with the
Spitfires, and special jerseys and medals for each participant. The
LaSalle Sabres 98s will also attend a game as VIP guests of Spitfires.
Rogers Sportsnet will be on hand to film segments of the "skills and
drills" and CHL game, all of which will be featured at a later date on
Sportsnet's Connected News.
"Every kid has a dream. LaSalle Sabres 98s have 17 dreams, probably all
different but with a common thread: hockey," says Kathy Kaufman, the
parent who entered her child's team in the CHL Hockey Day contest.
"Spending a day with the Windsor Spitfires will provide the glue to
bond this team of 12-year olds, and create a life-long memory for each
one of them. We're so grateful to the fine folks at Old Dutch Foods,
the CHL and the Windsor Spitfires for making this dream of a lifetime
The LaSalle Sabres 98s have a special connection to the Spitfires. After
the sudden death of Spitfires captain, Mickey Renaud, in February 2008,
the LaSalle Sabres 98s decided to honour Mickey's memory by featuring a
#18 - Mickey's jersey number - on the back of their practice jerseys
for as long as the 98s exist. Mickey was well known to the LaSalle
Sabres 98s through his participation in the Spitfire Adopt a School
Program, and was always keen to offer inspiration and motivation to the
"We couldn't be more pleased to partner with the CHL in making dreams a
reality for these future hockey stars," says Scott Kelemen, National
Director of Marketing for Old Dutch Foods. "It's an honour for us to be
able to recognize and reward these young players for all their hard
work in a way that promotes fun, learning, and perseverance."
In November 2008, the CHL announced a new corporate partnership with Old
Dutch Foods, also involving partnership with the three regional
leagues: the Western Hockey League, the Ontario Hockey League, and the
Quebec Major Junior Hockey League. Last year's winning team, the
Oromocto Pee Wee Eagles from Oromocto, New Brunswick, were hosted by
the Moncton Wildcats.
Old Dutch Foods
Old Dutch first started in Winnipeg, Manitoba in 1954 as a small potato
chip company before achieving great success over the years with staple
products such as the twin-pack box of potato chips, and its long list
of flavours. Retailers and consumers have come to know Old Dutch for
its variety of snack food products and identify the windmill logo as a
seal of quality that they can trust. Old Dutch acquired Humpty Dumpty
Snack Foods in 2006 and today has national distribution of the premium
Old Dutch Potato, Dutch Crunch Kettle, Restaurante Tortilla, and Arriba
Tortilla Chips, as well as Chip Dips, Salsas, and Meat Snacks.
The Canadian Hockey League (CHL)
The Canadian Hockey League is the world's largest development hockey
league with 51 Canadian and nine American teams participating in the
Ontario Hockey League, Quebec Major Junior Hockey League and Western
Hockey League. CHL players graduate from high school at a rate higher
than the Canadian national average. Last season, more than nine million
fans attended CHL games in the regular season, playoffs and at the
MasterCard Memorial Cup. The CHL supplies more players to the National
Hockey League than any other league. Last season 692 graduates
attended North American post-secondary institutions on scholarships
from CHL teams.
SOURCE Old Dutch Foods
For further information:
|Scott Kelemen ||Paul Krotz|
|National Director of Marketing ||Manager, Media and Information Services|
|Old Dutch Foods Ltd. ||Canadian Hockey League|
|(403) 279-2771 ||(416) 332-9711 x 320|